As everyone knows in the year of 2018, Adobe acquired Magento for a whopping amount of $1.6 billion' where Adobe is primarily known for its creative cloud site of products like Light room, Photoshop, illustrator and so on to help online businesses with their marketing and analytical tasks. Magento, the leading ecommerce website development platform, gives an open source of eCommerce solution for business owners where the acquisition has also created a significant impact on online businesses.
Impact on ecommerce
This acquisition has given numerous ways for innovation across every aspect of eCommerce. It has also powered up the consumer experience more than ever because the aim is to combine Magento Commerce cloud with the Adobe experience cloud to deliver a single platform which can serve business to the customer as well as business to business on highly personalized shopping experience at every moment.
Therefore below are the following capabilities which Adobe Experience cloud will gain with Magento:
Unified Shopping Experiences- This medium will enable the transaction, anytime, anywhere with integrated fulfillment and customer engagement to the store.
Greater Personalization- This medium will enhance the customer journey with rich and personalized experience between the channels like mobile, web, and retail store in a single cost-effective, scalable platform.
Unparalleled Innovation and Business Agility- Given medium provides a real time personalization to sales and marketing teams, with more in depths insights and analytics while testing the changes to help for staying ahead of the customer’ s demand.
Common Architecture- Single tenancy control gives the freedom for creating a different digital experience which can help in branding.
Therefore, the Adobe acquired Magento solution will provide merchants to design and deliver consistent transformative expertise across all channels. Additionally, Adobe’s expertise of design and visual content will also enlarge Magento capabilities with surpassing design and delivery of the digital experience for both business to business and business to customer ecommerce merchants to get the optional opportunities for transforming their business.
Impact on the ecosystem
Magento has an active community of about 300,000 Magento developer , 800 technology partners, and approx. 350+ system integration partners. So, with the Adobe acquisition, now it will get easy to access for ever-growing, more vibrant community. As per the CEO of Magento commerce, Mark Lavelle talks about Magento future with Adobe to deliver, developer-driven experience and will also enable the communities to create a more unified experience across the customer journey. He looks forward to below-given points:
1.It will allow ecommerce business to deliver compelling digital experience.
2.It will help to enhance customer engagement across every touch point.
3.It will also provide the ability to transact anywhere across the entire ecommerce experience of a visitor.
Below are the given features of Magento Commerce Cloud:
Advertisement
With the help of direct integration advertising channels, Magento commerce will help you to make excellent advertisement campaigns, where Machine learning will give you the ability to advertise the right products to the right customer, without giving much effort.
User Experience
The major purpose of the experience cloud' is to make the process of buying and selling inviting. So, the Magento platform has twisted its UX to handle any task, intuitive, so no matter who is handling. Hence, an ecommerce store which is easy to use by any user goes a long way.
One Point Solution
If you sell the B2B and B2C, then you will be able to scale and manage your e-Stores from one platform. So, it gives you the ability to manage several stores from a single account.
Progressive Web Apps
The future of all business is mobile, but it doesn’t mean that the entire world has access to fast speed internet devices, which can run many apps. Therefore, the way to reach segment customers is by progressive web applications. So, with the help of Magento platform, you can make apps which will be on the web but, still can give you the seamless native app.
Inventory Management
Given feature will help you to fulfill the demand of the product, in way that it should not go out of stock. Besides, it also enables you to give a real-time overview of inventory, so that it can provide a smart and cost-effective way to source what you need.
Order management
Order management enables your store to order. For example, if any specific item isn’t available in one store, then it allows you to order from another. Therefore, with this feature, you will not miss out on the sale, and it also goes a long way for customer satisfaction.
So, Adobe decision to buy Magento will surely have a significant influence on Magento website in numerous ways, where ecommerce experts agree on Magento continues to remain the most flexible platform, for offering exceptional levels of functionality.
Source URL: https://panaceatek.blogspot.com/2019/06/how-adobe-acquisition-will-impact-on.html
Vivek Ghai has over 18 years of experience in software services industry. He is the founder of a software company specializing in web and mobile application development. He has hands-on experience in operations, digital marketing and business development in the technology industry. He advises start-ups and also is a technical co-founder for few of them.