E-commerce has blossomed over the past decade, thanks to the availability of some robust and highly capable platforms. However, if there's one name that stands out, it is Magento. One can't deny the contribution of this nifty platform in this context. Also, it has managed to keep up with changing times, giving the world Magento mobile apps that now enable e-commerce business owners to keep pace with demands as the sector goes mobile. For the past few years, more and more companies have observed customers' preference for mobile and appropriately embraced the trend. Further, they have not looked back since then.
Why is that, you ask. For starters, nothing beats mobile apps when one talks of compatibility, responsiveness, and speed. Mobile apps, especially when compared to e-commerce websites, deliver a truly enhanced customer experience. Moreover, then there's also the fact that it, i.e., a mobile app, allows the business to be at the customer's beck and call at all times and that too from the comfort of their smartphones. Also, with Magento's super easy tools, it is even easier to build a mobile app for your existing Magento store as well. Nonetheless, allow us to walk you through some of the top reasons why you should develop a Magento mobile app for your e-commerce business.
1. A fresh medium for business: We are not saying that a mobile website isn't a proper channel for sales; we are saying it can be constrained, especially in terms of the customers it helps your business reach to. With a Magento mobile app, the e-store's presence is automatically extended and brings along with it considerably improved customer acquisition as well as conversion.
2. Cost and time savings: As we mentioned above, Magento offers a variety of resources to help you build a better e-commerce business. It includes a mobile app builder, which provides for multiple robust features and default layouts. It means you are saved crucial additional investment as well as time since you gain the ability to quickly launch an app with a selected design, throw in some plug-ins, and you're ready to go.
3. Enhanced customer engagement: Mobile apps deliver an improved customer experience, which automatically means better customer engagement. Don't believe us? Research has found that in terms of monthly activations, mobile shopping apps top the list of the most used type of apps. Plus, you also get to send app push notifications, which, by the way, has a CTR ranging between 60 percent and 80 percent.
4. Analytics: Since Google Analytics fortifies Magento, it means a Magento mobile app for an e-commerce store will give you access to all the critical insights and reports to help you improve your business.
There is no doubt that a mobile app will offer you a plethora of benefits, but the biggest of them all will be the cost-efficacy and the agility. So with a reliable service provider for eCommerce Magento development, your business will be able to leverage the benefits of a mobile app in no time!
Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software. This article is written with an emphasis on brief intro about Magento mobile application & essentials of the app.