If you continue to wonder why you need a Digital Marketing strategy, today we want to answer your questions and tell you why it is so important for your company or organization.
In recent years, digital media have become part of the daily life of consumers. Users not only use the internet to work or entertain themselves, but also use it to resolve any type of business-related doubt. All the information about a brand will make the user more or less willing to become an end consumer, so a digital marketing strategy will be essential to improve the brand image and increase its visibility. Here you can get the best quality marketing for contractors.
In addition, the consumer has ceased to be a passive user who receives the information of the brands without “register”. Currently informed and compared before making any purchase decision.
To give you a visual idea, imagine that the Internet is like a large shopping center and that each of the websites or social platforms on the Internet are the windows of this center.
Surely you want your windows to be visible, right? To ensure that they are visible to users, you have to improve your visibility through the relevant tactics and strategies provided by Digital Marketing.
Having a good online presence, developing a coherent strategy, managing your Social Networks correctly and being participatory in your community, can facilitate the increase in conversion of potential customers. To see it a little clearer, we leave you with very significant figures:
=>52% of companies have obtained clients through Social Networks.
=>More than 40% of brands receive friend requests for LinkedIn.
=>More than 50% of brands have increased the budget allocated to Online Marketing.
Digital marketing will provide you with many benefits. Let's see some of them:
It can always be measured
One of the main benefits of digital marketing is that it is measurable, so you can know what the ROI of your actions is. In addition, you can access the information at any time and get results in real-time, which does not happen in traditional advertising.
It is moldable
Marketing actions are moldable. That is, we can launch an action, review how it develops and, if we are not happy with the results, shape the action to try to optimize them.
It is not necessary that a Digital Marketing campaign has ended, to make changes in it, so if we optimize on time we will save time and money.
It is cheaper than other method
If we compare digital marketing with traditional marketing channels (such as television, radio or written media), the former is much cheaper.
While it is true, the amount of money invested in digital marketing has increased in recent years thanks to the effectiveness of its results. Even so, the cost cannot be purchased with campaigns in traditional media.
Another positive aspect is that Digital Marketing budgets are usually much more adjustable, so they are available to any type of company, whether small or large. In contrast, traditional marketing involves costs so high that they are unattainable for most businesses.
Possibility of having a community of your own
Creating a community of users around your brand only has benefits. It will give you the possibility to speak directly with your clients, to know what their preferences are and to adjust your product or service to their demands.
It allows a better segmentation
Any digital marketing action can be focused on your target thanks to the possibility of segmentation. Performing a much more personalized segmentation will help increase your conversions. We can segment our audience by sex, location, language, country or consumption habits, among many other options.
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As you can see, Digital Marketing brings you a large number of benefits. Now, the real challenge to make the definitive leap to the digital world, is that you are able to establish coherent synergies between your Traditional Marketing and your Digital Marketing, developing a strategy that defines actions and pursues specific objectives.
Hasan Root, a dream lover!