The association and penetration of art into the world of fashion is not something new in any aspect. It has been popular for decades, and a lot of fashion designers have earned recognition in this regard. For instance, having a Mona Lisa art on custom tshirts, sweatshirts, hoodies, etc. is not a surprise for anyone. Apart from using the paintings of renowned artists, today, designers have started using the brushes and palettes on their own.
So what’s the deal with the collaboration of art and fashion? Well, not everyone can have enough money to purchase original Rembrandt, for instance, and not everyone can go to the museums frequently. But thanks to the people in the fashion industry! Art has now become more accessible to ordinary people. The association between fashion and art is equally beneficial. In return, everybody receives something.
Let’s have a look at the list of some of our favorite fashion designers who created a new perception of fashion and art.
1. Louis Vuitton and Daniel Burns
We all probably have witnessed how the fashion industry has cuddle visual arts from historical ideas to modern times. But the majority of people overlook the fact that the relationship between art and fashion is a two-way street. Art also has a similar kind of engagement in the world of fashion. In 2013, Luis Vuitton show Marc Jacobs, one of the top American fashion designers, took artistic inspiration and artist participation to a whole new level. He collaborated with the conceptual artist ‘Daniel Burns.' He was not satisfied with including Buren’s check canvas style into his designs. So he asks Daniel to design the stage in a similar way for the catwalk. He successfully created a check style set with moving escalators and made models move like pieces of a chess game. This splendid show took place in Louvre, the capital of classical arts.
2. Yves St Laurent and Piet Mondrian
It was during the mid 60's when the art and fashion cross each other paths, and the mod culture became popular in the UK. Later, the culture spread in other countries as well. The mod style was related to bold and sophisticated lines. During this time, the luxury designer ‘Yves St Laurent’ thought to merge his fashion designs with the famous work of Piet Mondrian named neoplasticism, where the artist used only straight lines by using three primary colors i.e., black, grey, and white. Yves St Laurent created a chain of geometric A-line cocktail dresses, and his collection was named as "Fall Mondrian collection." Since the mod style was at its peak, the collection captures the attention of a large audience and opened new possibilities for art and its influence on fashion.
3. K8 Hardy and Oscar Tuazon
The untitled runway show of Hardy and Tuazon was a performance created for the Whitney Museum of American Art 2012 Biennial. The performance consisted of three segments – Lookbook, Backstage, and Campaign; involving models in eye-catching yet unusual pieces of clothing. The runway was structured and sculptured by Oscar Tuazon. The stairs, wall partitions, and walkways were structures irregularly. They were made up of bare industrial materials. Rather than clothes as the main element, it was the runway procession that was essential to the performance work. As the models walk through the previous borders, K8 Hardy dares the traditional procession of high-end. Instead of making models walk forward and backward, the designer made them walked up and downstairs through the open walls and barriers.
4. Alexander McQueen and Damien Hirst
What happens when you merge the two darkest minds in contemporary design and art? The answer is simple. Success! The Spring Summer’03 collection of Alexander McQueen and Damien Hirst was a collaboration that was hauntingly dark and beautiful. Both the fashion designer and artist created a set of scarves and clothing line, played on the horrifying mutual idea of the two. Although it was an unusual combination, it worked! Originally influenced by action video game Dante’s Inferno, McQueen adapts the work of Entomology series of the artist, featuring mandala in a range of butterflies, spiders, and other insects. These colorful images were designed to create the signature McQueen skull motif.
5. Paco Rabanne and architecture
It is not only visual artists have inspired the fashion designers. A simple architectural structure has also inspired the world’s well-known designer Paco Rabanne in creating outstanding designs. In 1966, Paco Rabanne launched Twelve Un-wearable Dresses for the first time. His runway show amazed everyone in the industry as his clothes were made from the metal and rubber sheet. Even though he used unconventional materials, he designed the pieces in such a way that they perfectly got fit to the size of his models.
6. Jimmy Choo and Rob Pruitt
In 2012, worldwide famous footwear designer, Jimmy Choo team up with contemporary artist Rob Pruitt to create a limited collection of shoes, scarves, clutches and other accessories. The shoes can categorize as artworks themselves. Striking and dynamic, the graphic patterns lining the shoes appear to come to life on the active wearer. Jimmy Choo and Rob Pruitt together created a limited collection that was highlighted in various shades with motifs, ranging from cartoon pandas, hand-applied crystals, glittery zebras and animal prints.
7. Vans and Takashi Murakami
In 2015, partnering up with Japanese contemporary artist Takashi Murakami, Vans created a diverse collection under his premium label ‘Vault by Vans.’ Murakami is well-known for his lively paintings and complex sculptures and designs. He put his style into a bold collection consisting of graphic tees, shoes, slip-on, and skate decks- his favorite Vans silhouette. The collection highlighted Murakami recurring motifs, smiling flower, and skull patterns. The inspiration was taken from traditional Japanese pop culture, art, and anime.
Conclusion
Guys, do you think that nowadays, there is something like a real artist or a fashion designer? The designer becomes the artist, and the artist becomes a designer. Both genres have given privilege to each other to dream and creating something new and unique. After so many years of mixing, the results on both sides of the world are fantastic. Now we can say that art influences fashion and fashion influences art.
Anne Carton is a small business consultant, designer and an enthusiast blogger working with Designhill, one of the fastest-growing custom design marketplace. She has authored several blogs, articles and editorials on various topics related to concerning the design, custom hoodies social media strategies, growth hack strategies, digital marketing and e-commerce.