Summary
If you are thinking that enrolling in a social media training program would be a waste of time and money, you are wrong. Such training will help you utilise many opportunities for promoting your business online. This article has summed up five tricks of social media optimisation that you can learn from online business training programs.
Whenever the term “optimisation” is uttered by a marketer, we are most likely to relate it to search engine optimisation or SEO. Once online marketing was all about SEO. Gone are those days. Now, other platforms like Social Media Optimisation or SMO are also emerging rapidly. As experts are needed to take care of your SEO campaigns, certain expertise is required for SMO. If you do not have the luxury of hiring SMO experts, you can avail online courses t learn yourself and help the existing employees to learn. In this article, we are going to share with you five ways that effective social media strategy training will always provide.
Listed below are five most-effective ways of optimizing the social media profiles of your business. Check them out:
1. Make consistent branded URLs
Keeping all the usernames the same is the best way of optimizing business profiles across all social media networks. It will help you increase your brand recognition. If your brand name is not available on a particular social networking site, you should try a name close to your brand name. The name must be easy to remember and promote. For instance, if “Timeapp” is not available, you can try “Time Tracking App”.
Let’s find out how to customise your business profile’s URL on different social networks:
First, you need to create a username. Next, move to the “About” section. Here you are creating or editing a branded username.
Twitter will automatically generate a URL based on your username, or based on the handle that you will choose.
When it comes to LinkedIn, you should always use your company name as the user name of your business profile. It will maintain consistency and allow the users (who are searching for a business like yours) to discover you.
By enrolling in trusted social media training in Australia, you will be able to learn these tricks in detail.
2. Create custom apps for Facebook Page
Social media is able to drive potential traffic to your business website, blog, and other social media channels. However, it will be possible only when you will promote your business in the right way. You should know the right tricks of promoting your business on social networking sites. Each site has its own features and most sites allow only a single link to be attached in your “about” section. However, Facebook allows businesses to include customised apps that can be used for anything.
3. Complete your social media profiles
Each and every field of your profile must be filled with detail information. You can consider your social profiles as your secondary sites where the users can reach you. Therefore, the profile must be complete. It should help the visitors learn everything about your business. You should take ample time in building your social media profiles. These profiles must be informative and alluring to the eyes of the visitors.
4. Provide your profiles with important content
You should always keep your social profiles active to boost people's engagement. For instance, if you have an upcoming event, create a buzzing content centered on that event and pin it to the top of your business page. This “pin” feature is available in all the leading social networking sites, such as Facebook, Twitter, and LinkedIn.
5. Use Catchy Call-to-Actions
Last but not the least; you should pay attention to call-to-actions. Use string, catchy, and meaningful call-to-action or CTAs as much as you can. It will help you land the users on the next step- it might be reading a blog post, viewing updated portfolio, or even applying for a job.
If you want to learn more such tricks, find out one of the best social media strategy training courses in Australia and enroll in it!
Ben Fewtrell is a business analyst who also provides numerous business training including business management and administrative training, online marketing training, social media strategy training, etc. He has produced a number of informative blogs on social media training in Australia.