If you get the opportunity to associate with two businesses, which one would be your first choice?- The one who has done plenty of good things over the years or the one you have only heard of recently?
The answer seems pretty obvious- doesn’t it? Proper credibility is only achieved through better conversion rates- both online and offline. But this may not be easy at first- especially for a business who has only started operating.
Depending on your goals, action plan and targeted audience; you can associate with a notable web design service provider in Sydney and formulate an effective conversion rate optimisation approach.
Conversation rate optimisation is implementing strategies to compel visitors to carry out a specific action. Most business owners implement strategies to get their customers to:-
If you wish to get such a response from your targeted customers, then here are some tips to implement.
Your home page is the first thing your visitors see on visiting. And for maximum conversion, it should incorporate these elements:-
Example- ‘ abc web consultants offers you a wide variety of SEO, PPC and web development services.’ The Umbrella term to cover each of these services will be digital marketing- and it is this term which you should use on your homepage.
Moreover, putting your call-to-action in a Blue/Red Button against the white home background does seem a good idea as your visitors can spot it immediately.
If your website takes even a couple of seconds longer to load, its conversion rate reduces by 7-8%. Another stat reveals- if your website takes 3-5 seconds to load, then you can possibly lose customers to your competitor who’s site loads up in 2-3 seconds.
So, site speed is important, and it is directly connected to your conversion rates. Users like to linger around sites which load everything quicker- be it for whatever reason. Look to consult with notable web design company near me and aim to reduce large Word Press web pages having widgets, plugins, etc.
You can also discuss with your web designer on the right Word Press plugins which do actions such as minifying (lessening the file size) or caching functions.
As per notable designers serving Sydney, some popular speed-enhancing plugins to use include:-
Potential customers are always attracted to websites having quality service/product images. So, ensure all your listings are accompanied with numerous quality images to zoom on its fey features, its different aspects and more.
The presence of quality images makes your customers believe that your business offers things of value to them. With the help of reputed SEO specialists; you can use quality Word Press theme which permits you to upload as many images as you can. Also, don’t prevent yourself from using Word press plugins to facilitate email marketing as it is one proven mode of retaining customers.
Every returning customer will drive your website conversion rate. So you will need to convince each potential client to make their purchases via email marketing.
As per a global survey, approximately 62% of users access the internet through their smartphones.
So begin prioritising mobile users and make your Word press site as mobile-friendly as possible. You can test your site’s functioning through Google’s mobile-friendly test. Simply enter the site URL and do the test.
You can also use a free tool known as Responsinator to tell you how the site appears and navigates on Android and iOS smart devices.
There you have it- your secrets to improving your Word Press sites lead conversion rates. Utilise them to make the most of your site’s functionality. And if you need any kind of assistance, be sure to associate with a local web design agency serving throughout Sydney and take advantage of their real-time knowledge and experience.
They will be happy to optimise your website and help it garner impressive leads from your targeted market.
The author runs a local web design agency which serves throughout Sydney. And having numerous websites over their tenure, they stand as a trusted
web design service provider in Sydney.