How To Master Jewelry Photography

Marketing your Jewelry for the first time can be extremely challenging, especially without any prior experience or knowledge. One of the first steps to getting started is with high-quality jewelry photography. Beautiful photos will help to attract the eye of your potential customers, which in the long run will result in increased sales and eventually the expansion of your business as a whole. But how do you get the right photo? Jewelry photography is the perfect blend of art and skill, with the main objective being to provide a bespoke picture of each of your photos. Before you get started, it is important to prepare thoroughly. As the saying goes, if you’re not preparing, you’re preparing to fail. Here are some of the tasks that we would advise you to complete in order to master your jewelry photography, so you can ask yourself the next big question: how to sell jewelry?

Select The Best Camera For You 

Choosing the camera for you will depend on a wide array of factors all of which will impact which camera will provide you with the best results. By choosing the most suitable camera, you will be able to improve the photography that you produce. In general, people will choose between a smartphone camera or a DSLR. Smartphone cameras allow for quick photoshoots no matter where you are, as well as fast access to social media- a platform that is often used to sell jewelry. On the other hand, a DSLR will allow you to take higher quality photos and as you become more experienced, edit the photos to make them look nothing less than flawless. In order to master jewelry photography, you must begin by selecting the best camera for you. It is important to remember that there is no ‘perfect’ camera. You must choose your own based on your goals and objectives, as well as your current budget.

Focus With Absolute Precision

In order to get the highest quality photos, you must learn how to focus your camera on the right spots of the jewelry. This will allow you to get the very best photos from a range of different angles. When you’re first starting off, it is important to remember that the main objective is to highlight the star jewel of your jewelry. For example, the main emerald or ruby on a ring. The best way to do this is using Auto Focus, although you must always verify your photos by reviewing them after you have completed your shoot- this will help to make sure that the focus is correct. If the focus is off, you can then refocus and lock the camera. Over time you will learn which focus points provide you with the best photos, allowing you to get that perfect photo each and every time. Make sure that you learn how to focus for both close photos as well as shots with the whole item in focus too. This will allow your customers to get a better view of the whole item, rather than a close-up focused image. Once you learn how to shoot both of these focus points, you will begin to master your jewelry photography.

Keep Your Camera Stable

One of the most common areas for individuals who are new to the market is a shaky photo. Without the right knowledge, it can be easy to forget about stabilizing your camera, which will significantly reduce the quality of your photos. In our opinion, the best way to stabilize your camera and keep your images as sharp as possible is through the use of a tripod. For even better results, you can also use a remote shutter release to further stabilize your camera. This will help you eliminate camera shake altogether and will also keep your jewelry framed the exact same way. By doing this, you can save time and frustration when it comes to adjusting your focus or lighting. A tripod doesn’t have to be expensive and once you master it, you will be able to create the best possible jewelry photos.

Choose The Right Elements For Your Photo

After you have chosen the most suitable camera for you, it is time to create the right stage for you to begin your photos. In order to create the right stage, you must consider the purpose of the photoshoot. What demographic are you selling to? Is the jewelry for a particular event? What story are you trying to tell? In order to master jewelry photography, it is important to consider each of these every time you take new photos. Once you have established the market, you can add a few smaller props in the photos in order to produce a theme. It is important that these props are as subtle as possible so that you do not draw any attention away from your product. You can then take a photo of your product in its own little freezeframe to create a story for the audience. Remember, this will be different for each and every photoshoot!

Select the Right Backdrop for your Product

Making sure to choose the right backdrop for your jewelry is just as important as the choice of camera that you use and will help you to master photography. For many new professionals, a background containing elegant patterns and designs may seem appealing, however this will divert focus from the product that you are actually trying to sell. In general, we advise always using a white or grey background in order to get the vest best effect. This will help to draw out the key features of your jewelry, whilst also providing you with a clean background.

Preparation Is Key

When it comes to mastering jewelry photography, preparation is the key to success. By effectively preparing before each photoshoot, you can ensure that you get the best results each time. Through practice, you will learn what works for you and what doesn’t allowing you to gradually improve the quality of your photos as you and your business develop. Good luck with your photography, we hope our tips help you to shoot the perfect picture!