SEO, SERPs, and digital marketing, all these terms are circulating on the internet like crazy, and almost everyone is talking about them. And, all this hype is for one and only one thing, and that is Google search engine. Most people are just running here and there, and trying to find the best online marketing services around, which is excellent.
But have you for once ever thought about understanding what Google wants and how do these search engines work? In this article, we are going to describe the basics of the Google search engine and how it works.
The Basics of Google Search Engine:
Hiring professional SEO services for your blog, your E-commerce store, or your business is excellent, and it always works, but here we are talking about mastering the Google search engine for site optimization.
Crawling the Web
Google crawls the web with spiders. At this moment, spiders mean the “bots” and “automated programs” that crawl the internet and search for new information. These spiders will pick up every detail of your website, from your URL to the keywords used in it to meta-titles and descriptions.
All the crawling is done to figure out what you do, what services are being offered by you, and how useful you are for the people using the search engine.
Why Do Links Matter?
It’s all about making your site as authoritative as possible, and this is where the links come in handy. The more you insert links on your website, the more references you add, the more these spiders will come rushing to you. Now, to get quality links from authority sites, you need to work on your content, and that’s what we are going to explain in the next pointer.
Your Content And It’s Value
Your content is probably the most important of all things that matter to Google. When your content is weak, your site is ineffective. There was a time when people fluffed their posts and used keywords at random places, trying to fool Google, but now things have changed. Google is now way smarter than you can ever imagine. It has tools, it has the resources, and it has the latest technology that can quickly check if a site is posting quality content or not.
Yes, the keywords do matter, and yes, the visuals do matter. But the text is the number one thing Google notices, and you can’t take this for granted.
Relevancy Is All You Need
Google Search engine is there to help people get the information they want on a particular topic. It is there to answer queries people have, and that’s where relevancy jumps in. Your site can be the most attractive site possible, but if it’s not relevant to what people want or what Google wants, you will be getting no results at all.
In simpler words, all we are trying to emphasize here is that first, it’s your content that matters to Google, then comes to the keywords, then the links, and then the relevancy. If you are giving 100% to all these factors, you are going to become Google’s favorite!
Conclusion:
This is how the search engine of Google works, and as you can see, it’s not as complicated as some people think of it. It’s all about studying Google in detail and then opting for online marketing lexikon google. Once you do both, you’ll be able to achieve your goals real fast.
SEO, SERPs, and digital marketing, all these terms are circulating on the internet like crazy, and almost everyone is talking about them. And, all this hype is for one and only one thing, and that is Google search engine. Most people are just running here and there, and trying to find the best online marketing services around, which is excellent.