The year is 2020 and there are lots of business around the globe. We live in a world where people are constantly in need of services and they only look for the best businesses to provide these services for them. Are you planning to grow your business this year? Trust me, the business world can be quite challenging and demanding, starting with little mistakes here and there can drown your efforts and you don't want that to happen. Your business needs to stand out from other businesses out there. You need to see what others are not seeing so that people can see you as the go-to person to provide their needed services for them. Now let's go in-depth on various techniques and strategies you can apply in building a successful business service in 2020.
The first impression is key
This is one of the most important factors that determine whether a business is successful or not. Most businesses focus mainly on profits and care less about their customers. You need to change that if you want to make more sales. This is because there are thousands of businesses out there competing for the same customers and it's that company with the best customer service that thrives the most. You need to connect psychologically with your customers. Start giving them your full attention. Approach them with good manners, greet them with a good smile and maximum respect, treat and pamper them with great care, let them see the good value in your business. Doing all these will convince them that you are not only able to provide their services but they can work with you in the future and recommend you to other customers.
Follow Up.
This step is quite essential in building your business. You need to stop thinking that a customer will use your services once and they won't come back. The reason some of them don't come back is that you don't follow-up.
Most businesses are too busy focusing on making bigger deals and getting new customers that they forget their initial customers. These customers might need your services again in the future or know someone that needs your services but if you forget to follow up on them, you lose them to other businesses. Even when you lose them to other businesses, you need to let them know how much you appreciate them and wish them the best. Who knows, they might consider you in the future. Start reaching out to your customers either by sending them emails or using social media. Customers care more about their businesses and they need someone who can help them solve problems consistently. Start connecting with them, provide value and your own business will boom.
Use digital marketing.
The internet has changed the way the world works and it keeps growing every single day. As the population of the world increases, so does the usage of the internet increases. You need to utilize this opportunity as a tool to grow your business. People are now turning to the internet to get a solution to their problems nowadays. With social media, you can easily connect with the mind of millions. Just by creating a simple website or blog, you can share content about what you do online. This requires some SEO(search engine optimization) Expertise and you can get professionals to handle this for you. Once you are getting a nice amount of visitors, you convert them to subscribers, send them emails from time to time and from there you turn them to potential customers. You can implement this by creating a sales page or landing page where you make them an offer and collect their emails.
Know what platforms your customers are already on.
Social media can be a useful tool in driving more traffic to your business and making more profit. You don't want to be looking in the wrong direction and targeting the wrong audience. You need to know where your customers are going to, which social media platforms they love to use the most so that you can focus your marketing more on these places. Now I know what's on your mind. How do I know which social media platforms my customers are using? Well, the answer to that is simple. All you have to do is this: Ask Them! Yes, there's no magical website or tool that will read the minds of your customers and automatically know which social media they are using. You need to start interviewing them, take note of their contact details so you can send them emails or text messages. Conduct surveys to collect data about which social media they like to use the most. Ask them where they like to hang out and chat with family and friends, places they go to when they need information and so on. This is a very good strategy to use to build up your business and gain more customers.
Leading home renovations company 1800 Blinds
puts a lot of focus on its digital channels to drive incoming leads. This is different from traditional trade companies that invest heavily in mass marketing such as billboards or traditional direct marketing channels such as letterbox drops.
Marketing through digital channels has proven to be quite effective in building businesses. A lot of effort and labour goes into traditional marketing which can even turn out to be less effective at the end of the day, but with digital marketing, this is not the case. When posting your advertisement on social media platforms or through email marketing, less effort and labour is required. Also, it requires less capital or upfront investment. The internet has made things easier for businesses nowadays. Businesses no longer have to spend a huge amount of money on advertising before they can reach out to customers and make sales. This marketing strategy doesn't just give you the advantage of reaching a wide audience at low cost, it ensures you connect with them as fast as possible.
Track your performance
Using various tools, business owners can now track the performance of their marketing and advertisements. This is unlike traditional marketing where businesses will have to wait for several weeks and go through long processes before seeing the outcome of a certain marketing campaign. You can easily use tools like Google Ads and Google AdWords to see how many people are seeing your ads, check your conversion rates and know areas that you need to improve on.
Building your business involves taking the right steps at the right time. We live in a digital world now where almost every human being on the planet is well versed with technology advancements. Businesses out there are using this to their advantage and they are making huge profits. Regardless of the nature of your business, you need to start utilizing these strategies and market your way to success.
Christina is a proud wife, mother, entrepreneur, author and world traveller. Previously a successful businesswoman who gave it all up to raise children, Christina spent a lot of her free time during those years flipping through books and learning about a plethora of topics. She hopes her books will inspire and motivate others to do what makes them happy and to achieve their goals.