Best Social Media Tools to Grow Your Business

Social media has gained its own importance in our everyday lives. We rely on Social Media for various purposes. One of the popular social media platforms is Facebook that it holds over 2 million active accounts. Other platforms like Instagram, Twitter, and Snapchat are some of the other popular ones that are growing year by year.
Day by day, we can see an increase in the number of social media users, and if you still not using any of the social media platforms to grow your business, then you are definitely missing the best opportunity ever.
Some of the household terms that are actively using and exploring includes Facebook, Twitter, Instagram, and YouTube. These platforms provide wide range of opportunities to share your brands and convert users and even visitors to our customers. Remember the fact that, you are not the only one who are targeting the customers to grow your business. All active social media channels are now a platform for competition that you need to step up your own campaigns to attain your goals. Now, the influencer marketing and user generated content has occupied its own space in the social media industry.
All social media platforms are updating itself with the latest trends that if well utilized, you can stay on top of the game.
Below listed are some of the social media tools that will help you keep your social media presence active and strong. Let’s dive into it.
• Unbox Social
To grow your industry in a way you dreamed of, you need to continuously analyze and monitor your performance. This is the same in case of social media. There are a lot of analytical tools available where not all of them work well and give you in-depth analysis. So, for better social media analysis and reporting you need to go with the best analytical tool.
Unbox Social is a social media analytical tool that works well and give you an in-depth analysis on Facebook, YouTube and Instagram. With the help of this tool you can easily track various metrics to measure your performance. Now, with this tool your analysis process works easier and quicker. With this tool you can even generate social media reports in pdf, Ppt or xls formats and you can customize the reports by the time period for which you want it as well as by the format.
Another feature that Unbox delivers is the news feed where the home page of unbox displays news feed section just for you. This keep you updated on what’s happening in your industry and you don’t miss out a single piece of news anymore.
• BuzzSumo
BuzzSumo is a tool that measure social reach. This tool holds various features like competitor research, content insights, and brand monitoring. The powerful content insights feature allow you to identify the content that your audience are looking for and it optimizes the content marketing strategy to drive management. With the reports and insights, you can have valuable information that aids in enhancing your campaigns. It mainly covers snapshots of most shared domains by social network, content overview, and analysis of your content across various social media platforms. Another advantage with this tool is that, it makes competitor research easier that let you know where you actually stand. This comes in the form of competitor content performance reports, and competitor comparison reports.
• Buffer Reply
Buffer is a social media tool to drive a campaign which involves a number of social media platforms. Buffer reply is one of the tools that buffer offers. The features of buffer reply make it more convenient for you to manage conversions across all social media inboxes via single platform. As customer service management holds large space on social media, buffer reply offers the features that help you do the same.
This tool allows you to make meaningful interactions with your audience that you can get full overviews of conversations with customers. Along with all these, Buffer offers another tool named Analyze that help you to track your performance through the facts on social media and lets you know which content performs the best.
• Hootsuite
Hootsuite is a social media tool which is capable to promote a business and drive a campaign. It covers almost all of the major social media channels such as Facebook, Instagram, Twitter, YouTube and Pinterest.
To maintain your social media presence, this tool offers you an automated scheduling that you can create an inventory of all the content that you wish to post along with other creatives that really work. It also provides you a team management feature that makes the teamwork run in a smooth manner and also it features a way to protect your brand from social media risks.
• Bubochat
The direct message feature was introduced on Instagram and people make use of this to interact with others. This includes businesses whose products they want to use. In some cases, the number of messages that comes to your Insatagram direct message will be bulkier as different people from different places come at different time zones.
You may feel difficult in maintain the Instagram IM but at the same you want to build a relationship with your target audience in a most trusted way. So, one of the important part of building relationship- with them is by responding to each and every message that you receive.
The Bubochat Instagram direct message chatbot works well in this case by giving automatic response to all the messages that you receive on time. With this, your Customer Management System is covered for on Instagram.
• Mention
Now, you can monitor all your conversations based on your brand on social media and all other blogs, websites, forum and lot more with the tool Mention. As brand building is a constantly evolving process, it is very important to be aware of when, where and in what way people talk about your brand. With the help of mention tool, you can get alerts at the same spot when there is a mention about your brand. With this you can continuously track your reputation across different social media networks.
Proper tracking and well understanding of your audience’s statement of your brand is an important task. You can build a direction for your social media strategy by following all the conversations and mentions about the brand across social media and web.
• Videoshop
Video content is one form of content that works today which is referred to as the ‘Future of Content Marketing’. The long form vertical video feature has gained its own space on social media, especially on Instagram. Recently IGTV have come up with a new content type on the platform from which you can create engaging and innovative videos. For easy, streamlined video editing on your smartphones, you can use the tool Videoshop.
With this app, you can remove unwanted moments, integrate music, and add subtitles. This tool is perfect to make IGTV videos that results in an increase in your engagement. This works for other video type content as well.
• Canva
In this creative world, visual content is more preferred than text content. To pick up the right visual content strategy, Canva can guide you. Canva, with variety of templates fits well for all social media platforms i.e.; from Facebook to Email invitations and even twitter header.
With Canva, that holds infographics, you can make your content more interesting and meaningful by using the elements like numbers, bar graphs, text, vectors, pictures, etc. The photo editing feature offers wide range of free badges and icons. For excellent visual content, you can even add textures, frames, etc. This tool is the best for creating great photo content.
We hope that the above discussed tools will help you and it is a tricky task to pick the one since there is hardly any single tool that fits the bill. Depending upon your goals and marketing campaign, you can pick the tools that fit your needs.