You’ve been to a conference, sat in session after session, taken great notes, collected dozens of business cards and now you’re on your way home feeling like, “this time I’m going to do things differently.”
But are you? Follow up after a conference is critical when it comes to the ideas you were given.
As I write this, I’m processing all I experienced at Podfest Expo 2020 in Orlando. What an amazing event it was.
Not only did I have the opportunity to present on the expert panel for Women in Podcasting, I also attended quite a few sessions eager to learn all I can about various aspects of podcasting. I also connected with colleagues I’ve known for years and finally met face-to-face.
Now mind you, I’ve been on both sides of the podcast mic for years. Yet, I learned long ago, we can continue to hone our skills.
With this in mind, I took pages of notes, met several vendors and set intentions for what’s going to happen in the coming year with my soon-to-be-released show, Plant Based Eating for Health Podcast.
Some may wonder why I would be starting a new podcast when I already have Power Up for Profits Podcast.
In a nutshell, the comparison of the two shows are apples and oranges.
Power Up for Profits is business focused show while Plant Based Eating for Health is focused on the plant-based lifestyle.
However, regardless of the type of show, the niche and the genre, there are similarities in the development and marketing of a show.
Steps
First, you must identify your focus and niche. The more attention you place on your niche, the better.
To be all over the place (all things to all people… everyone is your market) dilutes the market reach. To be niched helps the right people find, enjoy, and subscribe to your show.
On the flip side, if you plan to be on shows, the more niched you are, the better. When you target shows that you would be a great fit for, it’s much easier for a host to welcome you on their show.
With Plant Based Eating for Health, the title pretty much says it all. It’s for those either currently involved in plant-based eating/lifestyle or those curious about this way of life.
The Big W’s!
As I have been developing the show, there have been considerations:
•Who
•What
•Where
•Why
•When
Who
Simply put, who is the show for? Plant Based Eating for Health Podcast is for those who subscribe to a whole food, plant-based lifestyle or those curious about what a plant-based eating protocol entails. Additionally, those who have been looking for an extremely healthy lifestyle protocol. It also addresses issues of compassionate eating, compassion to animals and the environment through a plant-based lifestyle.
What is the Show About?
The show covers a cross range of topics as they relate to plant-based eating and the plant-based lifestyle.
Eating, diet, health, compassion to animals, factory farming impact, etc.
Where Will the Show Be Available?
The show will available in as many locations as possible including iTunes, Stitcher, Google Play, iHeart Radio and more. In addition, I will share episodes on my various social media channels, distribute links to my plant-based subscribers and post in the Plant Based Eating for Healthy Facebook Group and post episodes on the Plant Based Eating for Health blog.
Why
The WHY has a few considerations. Why am I doing the show, why me and why would people listen to the show?
First, why I’m doing the show. Simply put, with all I’ve learned about plant-based eating, I cannot not do the show. It has been a year and a half since I went 100% plant based. Initially, I began due to health reasons, but now, I can say with complete congruency, I continue with this way of life for the health reasons, compassion to animals and the environment.
I’ve committed to this way of life and want to do all possible to raise awareness about the benefits of a plant-based lifestyle as well as the harm eating animal and dairy does to your health, animals and the environment.
Why me? Simple. I live this lifestyle. As a woman who is coming up on my 66th birthday, I am healthy, vibrant and have more energy than a great many baby boomers. I want to show, by example, what’s possible when we make healthy choices.
Why Would People Listen? The primary reason people will tune in to Plant Based Eating for Health Podcast is to learn how to transform their life through better food choices. They will become loyal listeners based on the quality of content, the interviews, and the awareness they will continually gain.
When
You will be able to enjoy the show by the end of March 2020. I will fly solo on some episodes while on others, I will interview men and women who subscribe to a plant-based lifestyle.
The show will air at least once per week, possibly twice. Every Monday morning you can catch the latest episode. Why Monday morning? Simple. To start your week off with insights and motivation to live a healthy, plant-based lifestyle.
Another Who
To stay aligned with my overall mission around raising awareness of a plant based/vegan lifestyle, only those who subscribe 100% to the lifestyle will be featured on the show. I’ve had a few people give input into what they thought I should do including:
•Featuring various diet protocols
•Not being so rigid in the fact guests be 100% plant-based void of all animal and dairy
•Interview those in the factory farming industry
Here is why I am NOT doing any of these. First, this is NOT a diet show. It’s a lifestyle show. Secondly, the goal is to bring to light the benefits of a fully plant-based lifestyle. Finally, I have no interest whatsoever of showcasing factory farming in a positive light. If anything, the few times I may have something about factory farming will be to address the harm this way of food production causes in mind, body and soul.
Staying the Course
Needless to say, the conference was exactly what I needed to stay the course with my new show. I gained so much clarity and now it’s up to me to stay the course.
The greatest value from a conference is NOT just the conference. It’s what happens after you get home where the greatest value resides.
As you plan your strategy for either starting (or growing) your own show, or being a featured expert on shows, keep in mind the 5 W’s. Simply going through the exercise of writing this blog post gave me more clarity with my own mission with Plant Based Eating for Health Podcast show.
Without a doubt, being on either side of the mic is very powerful. Yet, it takes time, preparation and vision to do it the most effective way possible.
Planning on Being a Guest?
You may have heard how great your market reach can be by being a featured guest on shows. Actually, it’s true. Being a featured expert has a great many benefits. Yet, many people have no idea where to start.
Start by downloading my FREE checklist and training video on How to Become an In-Demand Podcast Guest. The checklist and instant access video training gives you the most crucial information you need to get booked fast… on the best shows for your message.
http://powerupforprofits.com/checklist
Interview Kathleen Gage
Interested in having me on your show? I am available for shows about niche visibility AND Plant Based/Vegan shows. Simply send me an email to kathleen @ kathleengage (dot) com to arrange a conversation.
Be sure to visit my website at http://www.PowerUpForProfits.com and http://www.PlantBasedEatingForHealth.com for further information on my expertise, passions and commitment to a plant based lifestyle.
Kathleen Gage is a visibility strategist, plant based lifestylist, author, speaker and consultant.
To learn more about her services visit www.powerupforprofits.com