B2C Features that make a Perfect B2B Ecommerce Platform

1. Responsive or Mobile Ready

B2B customers use office desktops or laptops to make online purchases ist the biggest myth that needs to be debunked at the earliest. Apart from B2C, a growing number of B2B customers are using mobile devices to place orders online. So ensure that your B2B Ecommerce store is responsive, meaning your store can be viewed comfortably on any mobile device including smartphones and tablets.

B2B Mobile Usage Statistics According to MarketingPilgrim.com, a whopping 52% of B2B customers make use of smartphones to research products for the organizations they work for. According to another study by Google and the Boston Consulting Group(BCG), on an average B2B user spends two hours daily on their mobile devices. According to 'Think with Google&' 90% of B2B buyers would apparently make purchases from the same vendor if their mobile experience is good. All these studies clearly highlight the need to build a responsive B2B store. Having mobile-optimized web pages is very important to boost online sales. The modern B2B shopper expects a good mobile experience. There is little doubt that mobile commerce in the B2B space is going strong and growing. So ensure that you use responsive templates to design your website.

2. Simplified Search and Easy Navigation

Ecommerce solution owners ensure that their B2C customers have an easy search mechanism but fail to provide strong search capabilities for B2B customers. Easy search and navigation are equally important for B2B customers. One cannot forget that B2B customers have contract-specific catalogs which are quite large.

With no easy search functionality, finding products is a challenge in large catalogs. This will actually drive your B2B customers away from your site. On the other hand, a simplified search will encourage your B2B customers to browse around your site. They will face no difficulty in quickly finding a product. This can have a positive impact on customer engagement, which will subsequently help to increase sales. On the whole, if you want to increase your B2B customers' average time spent on your site, it is imperative that your B2B ecommerce software comes with a sophisticated search function.

3.Ability to Provide Personalized Deals

Personalization is no longer the exclusive domain of B2C activity. B2Bcustomers also expect personalization in their buying journey. Personalization is the key component to enhance the B2B customer experience. This ability to send personalized deals to your B2B customers can work wonders for your business. Firstly segment your customers depending on their buying frequency, order size, purchase history, etc., and then accordingly send personalized deals and discounts. Offering personalized deal structure, promotional offers and product recommendations is the best way to incentivize your B2B customers. If you want to grow your business, the key is to boost B2B customer retention, which is what you can do by offering personalized deals. Another advantage of giving personalized deals is that it helps to strengthen your relationship with B2B customers. You are able to build a special bond with each of your B2B customers, which can go a long way in increasing yourB2B revenue.

Responsive or Mobile ReadyB2B customers use office desktops or laptops to make online purchases is the biggest myth that needs to be debunked at the earliest. Apart from B2C, a growing number of B2B customers are using mobile devices to place orders online. So ensure that your B2B Ecommerce store is responsive, meaning your store can be viewed comfortably on any mobile device including smartphones and tablets.

B2B Mobile Usage StatisticsAccording to MarketingPilgrim.com, a whopping 52% of B2B customers make use of smartphones to research products for the organizations they work for. According to another study by Google and the Boston Consulting Group(BCG), on an average B2B user spends two hours daily on their mobile devices. According to 'Think with Google', 90% of B2B buyers would apparently make purchases from the same vendor if their mobile experience is good. All these studies clearly highlight the need to build a responsive B2B store. Having mobile-optimized web pages is very important to boost online sales. The modern B2B shopper expects a good mobile experience. There is little doubt that mobile commerce in the B2B space is going strong and growing. So ensure that you use responsive templates to design your website.

2) Simplified Search and Easy NavigationEcommerce solution owners ensure that their B2C customers have an easy search mechanism but fail to provide strong search capabilities for B2Bcustomers. Easy search and navigation are equally important for B2B customers. One cannot forget that B2B customers have contract-specific catalogs which are quite large.

With no easy search functionality, finding products is a challenge in large catalogs. This will actually drive your B2B customers away from your site. On the other hand, a simplified search will encourage your B2B customers to browse around your site. They will face no difficulty in quickly finding a product. This can have a positive impact on customer engagement, which will subsequently help to increase sales. On the whole, if you want to increase your B2B customers 'average time spent on your site, it is imperative that your B2B ecommerce software comes with a sophisticated search function.

3) Ability to Provide Personalized DealsPersonalization is no longer the exclusive domain of B2C activity. B2Bcustomers also expect personalization in their buying journey. Personalization is the key component to enhance the B2B customer experience. This ability to send personalized deals to your B2B customers can work wonders for your business. Firstly segment your customers depending on their buying frequency, order size, purchase history, etc., and then accordingly send personalized deals and discounts. Offering personalized deal structure, promotional offers and product recommendations is the best way to incentivize your B2B customers. If you want to grow your business, the key is to boost B2B customer retention, which is what you can do by offering personalized deals. Another advantage of giving personalized deals is that it helps to strengthen your relationship with B2B customers. You are able to build a special bond with each of your B2B customers, which can go a long way in increasing yourB2B revenue.