Your online social communities and the way you conduct social media are critical to your continued (and growing) success as a business owner. Social media continues to grow in strength and number steadily and regularly. It is important to understand how the facets of a social network work together.
The influence of social networks.
Social media has become much more personalized (but in a credible way) than it was at the beginning of its creation. Gone are the days when no one took the entire online social phenomenon seriously. Today, people are definitely taking it seriously and go far beyond that. They are involved with social media in a much more serious and sustainable way. They can see that their efforts are paying off for their businesses, so they are getting more and more involved. Right now, people have no choice but to get involved with social media and their interactions are proving fruitful most of the time.
One of the most interesting ideas, when it comes to Jogos Social, is that new tools and actions are introduced all the time; In many cases, those tools cost nothing; and that these tools are driving the success and effectiveness of companies worldwide. It's really amazing! As a business owner, it is up to you to make the most effective and productive use of social media that makes a difference in your particular situation. Each person needs to find their unique formula that works. In many cases, it will be a matter of trial and error, but you must trust the fact that it will get there and that it will be sooner rather than later.
There are many social networks to choose from and ultimately only you can make the final decision on which ones work best for your particular business and your particular needs.
The facets of a social network.
What should you choose, open or closed networks? Well, there is no simple black and white answer to that question. Both have an important purpose. Open networks are a great way to start and there is more or less a guarantee that you will become a member right away and that will give you an opportunity to start interacting with other people. On the other hand, although closed networks are more difficult to enter, you may feel that if you are accepted (and, in all likelihood, you will be), you will surely have a valuable and rewarding experience as a member of that particular group. Going back to open networks for a second, you will have access to a large number of people. If you're just starting to build your social media communities and bringing your people together, it's a great way to do it. Of course, you should be aware that quantity over quality is not always a good thing. Of course, then there is the credibility problem. As you become increasingly involved in social media, one of your goals should be to gain greater credibility, position yourself as a subject matter expert, make others see you as trustworthy, and increase your professional reputation. You want people to think of you first when they need what you are offering.
Protecting your reputation
Due to the anonymity of social media and everything cyber, people have become bolder and more honest than they were before the advent of social media and other online connections. Of course, that can be good and that can be bad. It is good because you clearly understand what people think of you and your brand. You can take that feedback (as long as it has value) and use it to improve on what you've already developed. On the other hand, it can be bad because the other person can choose to send negative comments in an extremely public way. It should never be done that way, but it often is. Also, you can hear the person say that it is not personal. It is just a business. However, it sure feels personal most of the time and if you react emotionally, you won't be able to see beyond that point. Who could blame you?
Dealing with the cultural gap
It is a solid concept (and should be considered extremely lucky) to be able to interact with your social networks globally. However, it is also important to remember that you may encounter cultural gaps, which can be difficult to overcome. Of course, if you and the other person really want to find a way to make your relationship work, they will. You may have to go the extra mile, which will pay off in the long run.
Due to the anonymity of social media and everything cyber, people have become bolder and more honest.