The discussion on whether or not to use Social Media Marketing is over. For now, the business community agrees that social media is a must for all companies. But using online networks is not an easy and fast solution, as previously thought. In fact, a recent study found that people who use social media successfully spend an average of 6.5 hours a week on it. That is a long time to succeed. Now the problem is finding a way to better manage the networks to make up for some of the time. Let me introduce you 3 secrets on how to effectively manage your networks. You will be more successful and save more time.
The first secret to success is to link your social networks effectively.
It will not be beneficial for you to link all your networks together. The result will be that you have a lot of double (or even triple) content on each of your networks. You really want to have each piece of content only once on each network. To achieve this goal, you need to think carefully about linking your networks online. Also consider which network is most present and what is not. Another important point to consider is the question of whether all of your posts fit on each network. You may have a more personal approach on Facebook and Twitter, but a more professional approach on LinkedIn. Link my Facebook Fanpage to Twitter, Twitter to LinkedIn and my Blog to my Facebook Fanpage. It works well for me because I am mainly on my Facebook Fanpage. This way, I don't have any double posts, but everything I put on my Facebook Fanpage will be distributed to all my social networks. But as I said before, consider your particular strategy first before linking to your social media. After you've linked your social media effectively, you should use a social media management tool.
The second secret of success is to use a social media management tool like Hootsuite or Tweetdeck. https://synergiamkt.com/
The main reason you need a social media management tool is to save time. You don't have to log in and out of every network every time you want to check your messages or post something. Instead, you just need to log into your administration tool and you can do everything directly from that platform. That alone is a great time saver. In Hootsuite, for example, you can put your Twitter account, your Facebook profile and your Facebook Fanpage in different tabs. Just switch from one tab to another to see what happens on your network. You can also post status updates on all your social media that you have registered with Hootsuite. But be careful with that: you don't want to have double content on your networks. Remember how you should link your networks before posting. Just give it a try and you will be amazed at how easy it can be to manage your networks. Now to the third secret.
The discussion on whether or not to use Social Media Marketing is over. For now, the business community agrees that social media is a must for all companies.