Page Category important for SEO: Google Ranking Factor

A PAGE CATEGORY allows you to group different posts together. It’s like your main blog page but it only displays posts from a specific category.
What is the page category?
Categories pages group individual together based on an identical subject or theme. Widely employed in blogging platforms like Word Press, categories give order and structure to a website’s content or its taxonomy.
When you create a post you’ve got the choice to feature it in one or more categories. Pages by default don’t have this feature.
The page category may share an equivalent template as your posts and also the same sidebar or widgets.
This relies on the theme you’re using but within the majority of cases, a post page and a category page have a similar layout.
Usually, a category page (also referred to as Archive page), will show the title, image and introduction of a post and can have paging at the lowest to assist users to navigate through the archives.
Page Category are difficult to rank high within the search results
Because of the above problem, Google is more likely to rank a page (or post) from your website rather than a category page.
Search for any keyword on Google and you’ll see that category pages are rarely shown within the SERPS.
The only cases that Google may show a Page Category when a web site features a lot of related pages and also the SEO structure of a web site are such it helps Google choose the category page over a post page.
When are page category useful for SEO?
In blogs or corporate websites, page category is mostly want to help users navigate a web site and find what they’re searching for faster and easier. SEO wise, they don’t serve any purpose.
In cases though that you simply have an e-commerce website, services website or maybe a travel website, category pages can serve as landing pages and also are important for SEO.
Your page category got to have unique content!
Next, to unravel the matter of not having unique content on the page category, you need to feature some paragraphs of text to the ‘Description’ field.
This is normally shown at the highest of the page. I say normally since the particular position depends on how your theme is configured to point out the category descriptions.
Google is far more concerned about a site’s internal pages than its homepage. The data that’ll be useful to search users – blog posts, for instance – is usually not found on the homepage.
How to rank your internal pages more than your homepage in Page Category?
Build deep links to internal pages.
Inactive pages aren’t useful to customers or to search engines.
The aim of linking to your internal pages isn’t primarily to extend Google rankings but to make a connection that creates the pages visible to users.
It’s your responsibility to make sure that your site’s internal pages are easily crawlable.
Google wants you to link to your internal pages. It tells Google that you’re pleased with your site content and need to send users thereto.
When you consistently link to a specific page, you pass more on-page credibility to that. That credibility is usually mentioned as “link juice.”
Pass more SEO juice to your internal pages through social signals.
A steady stream of social signals and traffic from the top social networking sites (Facebook, LinkedIn, Twitter, Pinterest, Instagram, etc.) can noticeably boost your internal pages’ Google rankings.
This is often where social media becomes a very important factor in SEO – when likes and tweets become shares then into actual links.
Conclusion-Page Category:
The page category appears on is a relevancy signal. A page that’s a part of a closely related category may get a relevancy boost compared to a page that’s filed under an unrelated category.