Are you hungry for new ways to stay in continual contact with your customers? There is a wide variety of methods that you can choose from in order to accomplish this goal. Some are as recent as the rise of social media while others have been in place for the last few decades or so. The choice is yours to make but it should be carefully considered.
Maintaining a blog that is constantly updated is a great way to keep customers in daily contact with your business. You can update and refresh your blog with the latest and most effective local SEO in order to maximize its potential. Your customers will have access to all of the latest news concerning your business and its products.
Meanwhile, a constantly updated presence on all of the major social media pages is highly recommended. This should include sites such as Facebook, Twitter, Instagram, LinkedIn, and the like. The more of these accounts that your company has access to, the higher the level of exposure you are likely to gain.
You can use your presence on your blog and social media accounts to make new connections with your viewers. You can also use it to maintain tight connections to your long term loyal customers.
It's a good idea to set a decent amount of time aside in order to devote to answering their various questions, comments, and concerns. This creates a personal connection that will go a long way toward ensuring their future loyalty.
Perhaps the most effective means of keeping your customers up to date in the 21st century is getting them to sign up for your email list. This is the list of people who agree to receive all of your latest news, offers, and updates in their email. It's a great way to keep thousands of people informed without having to spend a penny.
No matter what kind of business you are in, a past customer is an invaluable resource that should never be allowed to go to waste. It takes only a second for a satisfied customer to agree to sign up for your email list. And once they have done so, they will be able to access all of your latest info in a matter of mere seconds.
Email marketing sets up your customers to receive a wealth of news and updates from your business. It also clues them in on all kinds of special events, such as flash sales, new product specials, and contests, that you may hold in order to promote it. This is the kind of news that many customers can't resist responding favorably to.
Another great way to ensure that you can stay in constant contact with your customers is to send out a newsletter to them. Even though email and digital newsletters are now the standard in the industry, these classic newsletters are still very much an effective marketing tool.
For example, if you are a real estate agent, you can send out a series of these special issues to every one of your customers. All you need to do is to make sure that after doing business with you they also sign up for a real estate newsletter subscription. This is a great way to commit to staying in touch with them.
You also have the option of setting up an emailed newsletter to send out periodically or you can send your customers hard copies through the mail. Some people scoff at these snail mail newsletters, calling them too obsolete to be effective. However, marketing studies conducted in recent years show that the opposite is true. Many people are much more likely to see your content and respond to your efforts when they are sent a letter in the mail. There are plenty of people who still appreciate the effort and expense. There are enough of them to make this action worth your while.
Thanks to the advent of modern social media and e-tech, keeping your customers in the loop is easier than ever. Your various social media network accounts will keep you in the minds of your customers on a daily basis. Meanwhile, other methods such as newsletters, are still extremely effective ways to stay in touch.
Katie earned a BA in English from WWU and loves to write. She also adores hiking in redwood forests and photography. She feels happiest around a campfire surrounded by friends and family.