When it comes to the marketing efforts of your business, it makes sense to zero in on your target market. In the case of a dental practice, this is going to be marketing the procedures that bring you the most return on investment. Let’s take a closer look at how to strategize your marketing efforts to ensure massive success in the dental industry.
Determine Your Most Profitable Procedures
It’s best to start your marketing efforts by identifying what procedures are going to be the most profitable for your practice. Don’t let the number of patients that you perform the procedure on interfere with your list. This list is just the most profitable procedures for you to perform. This should be a fairly easy task to accomplish as you should know exactly what profit you make from every procedure that you perform at your practice.
Don’t Worry About Quantity
One of the biggest mistakes that dental practices make is spending too much time and effort marketing popular procedures that don’t cash flow a large profit. They falsely believe that quantity is better than profit. The real truth is that it makes more sense economically to perform 3 of the more profitable procedures like dental implants to make the same amount of profit as performing 20 of the least profitable ones. Focus on profitability, not the number of procedures performed. Remember that you’re going to be marketing to enhance the number of profitable procedures that you perform.
Examples of Profitable Procedures
When it comes to most dental practices, there are some procedures that are more profitable than others. Some of the most common are whitening services, cosmetic dentistry, root canals, and Invisalign. If your dental practice performs these procedures, it’s likely that they are your most profitable.
Boost Individual Authority
When you invest your marketing budget in targeting clients who are looking for specific procedures, like teeth whitening, you can do multiple things. First, you can get more clients in for that profitable procedure to boost your annual revenue. Second, you can position yourself as an authority in that dental service. People who undergo your teeth whitening procedure are more likely to recommend you for that service than just regular dental care. This will boost the number of clients you get for this more profitable procedure.
Strategizing your marketing as a dental professional is a necessity for enhancing your bottom line. When you pick to promote those procedures that boost the most profitable return, you can set yourself up for making more money. And, you can enjoy more specialized clients that request your profitable services.
Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. You can often find her buried in a good book or out looking for an adventure. You can connect with Meghan on Facebook and Twitter.