What Are Google Ads and Why Are They So Important?

What Are Google Ads?
Google Ads launched in 2000 and gained so much popularity since then that there is no need for an introduction.
Google ads which are an online advertising platform owned by Google, is the most used online advertising network in the world.
It was formerly known as Google AdWords. The Search Network and the Display Network are the two networks where advertisers can place ads. This is one of the largest sources of revenue for Google and the only type of advertising on the Google search engine.
The Google Search Network is composed of search-related phone apps and websites where your ads are placed. When someone does a search with terms related to your keywords, your ad will appear on Google search sites and search partners.
The Google Display Network allows you to advertise to your target audience while they are on a variety of their most used websites and phone apps from a computer or smartphone.
The targeted ads help you attract people who are more likely to purchase your product. Both search and display ads are monitored using analytics and data reports to ensure optimal performance
Let’s face facts – the time is one of the most important facets of ensuring your online success. Unless you can get in front of the right audience at the right time, your business is bound to suffer.
When it comes to online success, it’s essential that you adopt a multi-channel approach. SEO, social media marketing, and content marketing are all vital components that work to improve your search performance.

Trouble is, all these are long term strategies that need substantial time investments. Most often, businesses don’t have that kind of time on hand. The more the delay, the farther back you fall. However, there’s hope yet! Using Google Ads, a business can get quick results, fast returns, and immediate responses. Without Google Ads in its digital repertoire, a 21st-century business can’t hope to survive.

Most often, businesses don’t have that kind of time on hand. The more the delay, the farther back you fall. However, there’s hope yet! Using Google Ads, a business can get quick results, fast returns, and immediate responses.
But there are so many Marketing mediums and methods out there. It can be hard to determine which is a good fit for your business.
Influencers and salespeople are always telling you to invest in this and invest in that without explaining why.
Google Ads benefits
So, you want to know the answer to “Why use Google Ads?”
There are plenty of big benefits. Here are just a few.
• The topmost benefit of Google Ads is that it works faster than SEO.
Both SEO and Google Ads are search engine marketing strategies to generate more traffic and leads.
But a well optimized Google Ads Campaign can work much faster for a business to get the much coveted first rank in search. Simply because, you can add more keywords, you can stop the campaign as and when you want and your ads appear on the top of the page, thereby ensuring better visibility
• Google Ads also increases brand visibility. If users see your brand being promoted by Google, it automatically makes the brand more appealing and trustworthy. If you want to beat your competitors and be on the top of Google listings, contact Dark Horse Media.
Speed.
Google Ads give you more of an online presence and in a much faster time than traditional means of advertising.
Pay-per-click (PPC) ads will always be on the top of the first page of Google above organic search results. It happens almost immediately. Organic SEO alone can take many months before a website is on page one of Google search results.
A/B Testing.
Different ads are displayed on different platforms at the same time to see which ads are the most successful. The ads that are found to be the most successful, will be used most often on the best platform. Ads with poor results will be removed immediately.
Even when A/B testing is available on other advertising channels, removal of the low-performing ads takes some time to remove.
This is where the analytics are important because you will be able to get an accurate report of the number of people who clicked on which ad, the ad campaign they clicked on, etc. This knowledge is also the power to create similar ads that will be successful in the future.
Flexibility.
Retargeting ads can be used to follow people who visited your website, so they don’t forget about your website.
These ads serve as reminders and the people targeted are more likely to return and make a purchase.
Ads can be selected for varying locations, time, and keywords. You get to choose what is displayed and when. You can also choose to use ad extensions which give more information about the business within the ad such as address, phone number, and other pertinent information.
Ad extensions give your ads more visibility on search engine result pages (SERP). Often, ad extensions increase the number of clicks on the ad.
Control how much is spent.
You can decide how much money is spent on ads and you can change that amount at any given time. You can set your budget for the month, week, or even the day. If you change your mind, you can change the budget amount immediately.
Easy Measurability
When it comes to marketing avenues such as SEO and social media, the biggest problem that businesses face is that of measurability. Both the above channels make it tough to track which marketing move led to success.
PPC, on the other hand, is inherently measurable. Every step that you take in your PPC efforts is tracked, recorded, and quantified.

This leads to a level of transparency that’s unheard of in traditional marketing.
Such detailed tracking provides the opportunity for easily scaling and adjusting marketing efforts to your advantage.

After all, on a PPC platform such as Ads, every click garnered costs you money. So, it’s essential to measure every step and make decisions accordingly. With its detailed metrics and clear analytics properties, Google Ads provides just that.
Google Ads give advertisers the ability to save time, develop successful ad campaigns, be flexible when choosing ads, and monitor their ad budget to save money. If you are interested in using Google Ads to help your business grow.
Earn more conversions
When Google decides which ads get seen by browsing prospects, they take post-click landing page experience into account. According to an AdWords support page:
post-click landing page experience is Ads’ measure of how well your website gives people who click your ads exactly what they’re looking for–quickly and effortlessly.
Your post-click landing page is the URL people arrive at after they click your ad, and the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience.
Ad networks that don’t prioritize landing page experience will let you direct internet users to any old page. It can be a homepage, an “about” page — and that will drain your budget quickly since visitors do not want to hunt for what you promised them in your ad.
But to even get your ads seen on Google’s network, you’ll need a highly persuasive post-click landing page behind them.
Final Words
Google is the largest search engine on the planet. This makes the Google Ads platform the largest PPC player in terms of sheer reach.
With fluid customization, inherent measurability, and enhanced flexibility, Google Ads is a must today for any business worth its salt.
And with Pacelab SEO Agency London your Google Ads journey can become more fluid still. Our expert Google Ads professionals help to take your Ads efforts to greater heights. By integrating your Ads campaign with other online marketing avenues, we enable you to gain an online presence that’s effective and efficient.
Send us the mail at seo@pacelab.co
Website- www.pacelab.co/
Contact- Lokesh Sharma – 9717778130