The keyword is the heart of SEO to point the efficiency of the website. It is the most essential step to modify your website to rank better. The search terms are very crucial as people type these in google and based on it, they find the top 5 websites linked on the very first page.
The keywords are versatile and that is why some websites prefer to use long keywords.
It is quite helpful to get strong leads through SEO. The relevance of keywords decides whether your business will reach the right people or not.
Why Keyword Research?
Keyword Research refers to extensive research in choosing words based on user experience. In daily life, users use the words as per their need to resolve their queries in search engines.
The main aim is to resolve the queries asked by the users. There is a tutorial to learn basic SEO tips.
Consider The Cases
Suppose you are a heart surgeon in London. People who need an urgent appointment in London will search for the term like ‘Heart Surgeon in London’. It will find the surgeons including you and contact you soon by Google’s organic SEO feature.
It is quite easy to choose a customized website for a personal hospital website. It becomes harder to choose such keywords for a bigger site that seeks a lot of information. Like in Amazon, there are millions of products having their catalogs and keywords.
Even, companies like Flipkart and Amazon need to focus on the relevant keywords to scale up their business so that their products reach the needy people. The search engine serves better when it is in conjunction with people’s search terms.
How Keywords Research has done so well in SEO?
It is very simple to understand.
Unless you know about people's requirements and need to find results in Google, you cannot get the right words to glorify your website. For getting the blog or website rank top in SEO, you must concisely use the search term.
In another case, if you have not chosen the right keywords on your website but you have applied in the blog post, your blog post would rank better. In the short while, you will get greater recognition for the blog post. It looks well in one case. But in another case, you are losing traffic and users would not show any further interest to visit the website as wrong keywords are misleading them.
These types of discrepancies will be marked by Google’s SERP and your website is ready to lose traffic. Even the potential users will stop visiting your site and enhance the bounce rate. Eventually, you will lose the website ranking.
It will show that your website is spam. Hence always prefer to use the right keywords and show the thing you contain on the website.
For searching for anything valuable in Google, you must type the root word first, and next you will find several terms popping up in the down and show that your search is relevant.
Types Of Keywords
Well, there are generally two types of keywords as shown below.
Short-Tail:
These are well-known for their popularity. It contains only three or fewer words.
While first you always search the head terms, the rest terms would come under the links. Similarly, the popular terms come with big demand for searching to boost up the Online SEO services. Because of high competition, the short-tail keywords must be used intellectually.
Long-Tail:
These keywords refer to the mini description and are quite longer than short-tail keywords.
Although it has low search results and competition, it is quite preferable to rank among long keywords. There will be low traffic and your overall quality score will improve day by day. You may choose some keywords like ‘Oracle Database 12c Training’ instead of ‘Oracle Database’. Because in the short term, you will not get the specific thing you always need in a quick time.
Hence there is huge significance while searching through long keywords.
By following the above-mentioned scenarios, you may start researching the keywords for the website or blog post to grow big. This trick is going to work for you.
With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.