Not sure of upgrading your eCommerce store to Magento 2? Those who've already migrated enjoy the benefits of a faster website, improved admin interface, user-friendly checkout, improved security, and excellent performance capabilities. So, if you still think that your existing platform is suitable for scaling your business, here are four big reasons to change your mind!
1. Unbeatable Admin Experience
Both Prestashop and Magento offer powerful functionalities to set up, run, and supervise your online store. However, while both are fully-equipped with built-in features for running an eCommerce business successfully, using Magento gives you an edge in terms of efficiency with its fully-loaded user interface.
For instance, certain functions like gifting options, reward points, private sales, and automated email marketing reminders are exclusive to Magento 2.0. With PrestaShop, you need to find these functions and then install different modules from Addons.
2. Unmatched Scalability
With Magento 2.0 eCommerce platform, you get many advanced features and out-of-the-box functions along with prompt support and a high level of security. The platform also includes innovative functionalities that set the bar high for scalability and performance.
PrestaShop to Magento migration brings the following benefits to your business:
• Process more orders per hour using the same hardware
• Instant server response time when surfing through the product catalog
• Decrease the response times for cart and checkout in double digits
• Improve the processing of extra-large catalogs & oversized customer lists
• Get prompt and professional support for admin users on the backend
3. Mobile-Responsive Themes
Mobile responsiveness is the key to driving more sales in the hyper-connected era. With more and more people using their smartphones to search and shop for products, Magento made mobile responsiveness a top priority in the new platform.
Magento 2.0 comes with in-built mobile-friendly themes that are easy to customize and user-friendly. The same is not available in PrestaShop. Again, it would help if you went through the same hassle of installing modules from Addons.
That's not all - Magento 2.0 includes two different versions for eCommerce stores! One open-source for all SMBs and Magento eCommerce for more prominent online brands. It gives you the flexibility to scale according to your business's growing needs, with absolute ease.
4. SEO-friendly Features
When it comes to SEO, both PrestaShop and Magento 2.0 include some basic features like meta tags and personalized URLs. But, with PrestaShop, you will need additional modules for search engine optimization.
Magento 2.0 integrates all the SEO features you need to get found on Google. For instance, Rich Snippets are a significant improvement in the new platform. You can add it to the platform's default functionality and rise to the top spot on search engine results.
Online stores can enhance their visibility and attract more shoppers by using structured data for their product pages. Magento 2.0 makes everything simple and straightforward, whether adding labels or generating Schema.org - no need for third-party extensions!
Magento Grows with Your Growing Business
Magento 2 comes with undeniable benefits that make it a much better platform to run your online business. Performance-wise, Magento 2.0 gives tough competition to top platforms like Woocommerce and Shopify. It is a must-have for modern eCommerce businesses that want their technology stack to reduce risk, expand the reach, and exercise full control over the company.
The world's highest revenue-generating stores are built on Magento 2.0! What are you waiting for?
Benefits of Moving from PrestaShop to Magento 2.0
1. Increased Revenue
Magento 2.0 runs much faster, which means you can expect your sales to increase instantly. PrestaShop to Magento migration will also improve your online reach and enhance your visibility.
With full-page caching integrated into the platform, your product pages will load much faster, and you will be able to offer a seamless shopping experience. Magento also updates at a much quicker rate, which allows you to make the most of the latest features as soon as they're released.
2. Seamless Shopping Experience
Magento 2.0 has transformed the checkout process, making it much simpler and faster for online shoppers to go from cart to checkout and complete their order. Every feature is highly customizable and involves fewer steps and requires minimal information.
A quick and easy checkout process means less abandoned carts and more sales with repeat customers. While existing customers can shop easily due to saved information, your potential customers can create an account in one click and keep coming back for more.
3. Complete Payment Security
Magento 2 integrates a lot of innovative extensions for improved functionality. It includes secure payment gateways like Braintree and PayPal, which a majority of online shoppers prefer.
PrestaShop to Magento migration not only makes things easy but also ensures data security all the way. If you want to increase the security layers, you can also choose to go with Cybersource or Worldplay.
4. Manage Your Store On-the-Go
The new interface of Magento 2.0 is configured to free up your valuable time. It needs a little human intervention for managing an online store. Plus, the admin panel is user-friendly so you can access and customize information instantly.
Each admin panel can be personalized for increased efficiency when managing orders, inventory, and customer information. You can now create product catalogs effortlessly with 4X faster import capability.
Magento 2.0 also includes an easy to use and edit the drag-and-drop layout. And it means that you can manage your store without needing prior coding experience. Whether you want to modify your store's appearance or create one from scratch, everything can be accomplished in half the time.
Big Plus: Apart from the front-end of your online store, the admin panel is designed to be touch-friendly so you can improve the look and feel of your store, on-the-go!
Future-proof Your eCommerce Business with Magento 2.0
PrestaShop to Magento Migration comes with future readiness for your business. Magento leverages the latest technologies like Linux, PHP, and Apache with advanced features like full page caching, database clustering and performance monitoring.
It also includes futuristic Web App technology to transform the way you do business. It's inherent agility & interoperability make it the perfect platform for eCommerce businesses in the long haul. It is designed to accommodate the future needs of your growing business. It has everything you need to survive and thrive long into the future.
Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software.