Marketing is highly affiliated with a thorough knowledge of the target audience. Their interests, age, and needs are determining factors for the way your marketing strategies should be directed. Without this initial overview and analysis, you cannot expect to find customers among your audience. For instance, if your business is related to the youth in any way, you can consider TikTok to promote your products through influencer marketing. Undoubtedly, it would turn out to be a successful promotion by the use of efficient influencer marketing tips as nowadays TikTok is the leading and still fasted-growing social media. Moreover, as TikTok has started to be viral just recently and business counterparts are scarce, it is a fertile channel to invest to grow your business.
TikTok mostly resembles Youtube among other social media platforms with respect to its video-sharing nature. However, its social features are more similar to Facebook. TikTok Statistics tells a lot about the popularity of Tik Tok which is just amazing. For instance, it is known to be the number one most downloaded app by iPhone users. TikTok is a Chinese app resulting from merging two apps of the Chinese Douyin and Musical.ly as the owners of Douyin decided to buy Musical.ly. Musical.ly was formerly an app where its users, where mainly youngsters, could lip-sync their favorite songs and share their videos. Douyin basically had somehow the same function. With the birth of TikTok, Musical.ly has ceased living while Douyin is still operating in China.
Karaoke-style videos are still popular on TikTok though different varieties of videos are being shared. This broadens the path for marketers and many sales are only one step ahead for you to reach them using your creativity and knowledge. When working with online platforms, keep repeating to yourself that they are no home for traditional marketing. Any of them have their own way of treatment and it is a huge mistake to use the same strategy on all your business channels. This is due to their different functionalities. For instance, Instagram action limits may limit the strategies that you are conducting for Facebook marketing. So, enough scrutiny must be paid to avoid negative results.
4 Quick Tips for Fruitful Influencer Marketing on TikTok
Get to know TikTok - you must know where you are promoting your product. Features, audience, tastes, etc. need careful analysis. Knowing TikTok not only helps you set out your marketing strategies but also makes it clear for you if it is a good choice for marketing your brand.
Set out your goals - your goal has to be determined in advance, of course. One important task a marketer who starts a campaign must do is to ask where this campaign is going to lead to. In other words, you should decide what you want to get by influencer marketing. You may want to sell your product or have your app downloaded. Your goals are totally dependent on your business plan and the type of service that you provide. Clear goals let you measure ROI and marketing strategies.
Choose a reputable influencer - relevance is more important than reach. So, quality wins over quantity, and the number of followers gets less important than their type. Remember to leave your selected influencer enough elbow room and as much flexibility as possible to promote you in their own style on the way to promote your brand. The authenticity of influencers is important. Accordingly, trust the influencer and avoid a negative reaction towards your brand.
Analyze the results - measuring the results of any marketing campaign is its integral part. It is a guide for future campaigns and their success. This would evidently open the space for constant monitoring and modifying your strategies so that you learn from your mistakes and you focus on the strong points of your strategies.
4 Tips to Choose a Relevant and Reputable Influencer on Tik Tok
Analyze their target audience - can you find customers among TikTok users at all? If no, choose another platform. If yes, narrow down the users to influencers. If you choose an influencer, it must be based on how their followers intercommunicate with your business. Moreover, TikTok is youth-oriented; users are mainly within the age range of 16 to 24. So, if you are providing a service for the people who are in their 40s and above, forget about resorting to Tik Tok influencers as a channel for advertisement; Facebook is much more appropriate in that case.
Ask Google - Google is always handy for whatever needs and questions. Find articles related to top Tik Tok influencers or simply read its snippet; i.e. the list of names it provides you with on top of Google search list. Then limit your search to the field they are active in; e.g. beauty, fitness, food, travel, etc.
Search Hashtags - hashtag is a useful tool on the Discover page of TikTok. You can easily find advertisement related content by searching #ad and both get inspired by them and see who is sharing it. It is your choice to choose any of them based on your goals and analysis.
Use other platforms’ influencers - influencers on other social media usually have a TikTok account as well. So if you already know them from other channels, you are one step ahead.
While businesses may want to stay loyal to former platforms, there is an open door to customers through TikTok. With a bit of statistical analysis, marketers will definitely come to the conclusion that they should make great use of such an opportunity to promote their brand, products, and services. Careful planning, research, and analysis of TikTok together with marketing strategy will surely make you stand out in your business. Stick to the above tips and start today!
Parichehr Parsi got her BA and MA in English Language and Literature and is now studying another MA in European Studies at the Sapienza University of Rome. She is a copywriter, SEO specialist, and proofreader for Apochi and Socialpros. She also writes for Italian Insider and Romeing magazines.