What is Search Engine Marketing? What are Google Ads? A frequent question that crosses an individual's mind, especially one who is venturing into the online domain. Essentially, SEM or PPC or Google Ads, as it is widely known, is a culmination of technology and advertising on search engines that help highly relevant drive traffic to websites.
Research suggests that 95% of 1,966 million online users use search engines regularly. As per Internet World Stats, at least 56% use a search engine once a day. Moreover, the possibilities widen as the number of clients using search engines is growing at a rampant speed, making it a useful digital marketing source. The traffic on your website can then help generate conversions, leads, thereby driving the business's growth.
Over time, clients have realized the importance of switching to search engine marketing. In a world where businesses are driven by technology and convenience, having a Google Ads campaign at your disposal can be fruitful for your business to add to your profit and improve returns from marketing spends. In such cases, having an experienced agency like Virtual Snipers goes a long way, especially when it comes to search engine marketing using google ads. Their expertise and guidance ensure that you create an effective campaign that caters to your essential requirements.
It is also advisable to understand the nitty-gritty involved in executing a successful SEM campaign. The process involves several facets, such as understanding the medium you want to opt for and the success parameters that it could yield.
Hence, we have curated a list of pointers that you can use to execute a successful SEM campaign.
A simple landing page: Having an organized and simple landing page is of utmost importance. It is also often known as the "digital storefront," where the customer lands first while visiting a website and decides to go on further. Most of the time, individuals view a landing page by scanning it to understand if it meets their needs. Hence, it is imperative to put your message across without making the user scroll over and lose interest.
Consumers tend to decide whether they are interested in a product within the first few seconds of visiting a website. Hence, it is crucial to draw their attention through witty copies and visually enhancing images. Additionally, easy to fill forms and readily available information aids in improving the landing page and your overall campaign performance.
Optimization of the Landing page: It is a process through which you can continuously improve various aspects of landing pages, such as the quality of content, the designs, how we navigate through the page, and the usage of the landing pages. Landing pages play a crucial part in google ads Campaign as it can impact the conversation rates and the PPC Bid Management.
It is also essential to go beyond using the right keyword strategy; implementing creative advertisement copies and strong bid management will reduce bounce rate once users reach the landing page.
In-depth keyword research: When executing a PPC campaign, one must remember that they are targeting the user based on his/her intent. Here, intent means their need to solve a query that eventually results in using different words or phrases to find a solution. Hence, understanding your user's behavior is of utmost importance to drive additional traffic. In a nutshell, keyboard research is about analyzing and understanding your consumer's behavior and their intent while using any search engine.
Typically, keyboard research is executed to gather a list of keyword phrases related to a particular product or service being promoted. The more you target the right keywords and phrases, the more likely your users will visit your landing page or website. On the contrary, aiming for wrong and irrelevant keywords will only yield zero visits to your website, thereby showcasing negative ROI.
Using the Long-tail Keyword strategy: A long-tail keywords strategy, as the name suggests, are longer keyword phrases that usually include three or more words in their search phrase. These keywords are much more specific in solving the user's intent. Although they might draw slightly less traffic for the landing page, it ensures the user is provided with the highest quality, thereby pushing the ROI upward.
Focusing more on this would result in a higher conversion rate with the assurance of getting quality users to your website. Moreover, it significantly contributes to the overall performance of an SEM campaign.
Patience is the Key: You need to have the patience to see the results you expect your Google Ads campaign to achieve. It can take several days or a few weeks of optimization and before you get started read what and advertiser must know about Search Marketing Campaigns. Additionally, it would be best to keep in mind that the initial results should not be the benchmark for long-term goals. With time, the campaign will mature and provide you with better knowledge about your ROIs and help you set appropriate benchmarks.
Consistent Monitoring of the Campaign: Even after achieving a high number of clicks per day on the webpage, it is essential to check if they align with SEM campaign objectives. Similarly, there needs to be regular and robust monitoring to check if the ROI meets the expectations. You need to evaluate the possible changes that need to be made to meet the ROI objectives and the cost of acquiring the customer.
A successful SEM campaign depends on numerous elements such as the traffic generated on the landing page, the ability to come up with new parameters, analyzing their impact, regular monitoring of the parameters, and flexibility to change those to ensure optimal success. As every click has a cost attached to it, you need to continually monitor the landing page's performance. Of course, a Google Ads Campaign expert can manage a campaign professionally and give you desired results.
What is Search Engine Marketing? What are Google Ads? A frequent question that crosses an individual's mind, especially one who is venturing into the online domain. Essentially, SEM or PPC or Google Ads, as it is widely known, is a culmination of technology and advertising on search engines that help highly relevant drive traffic to websites.