If you do not have a website, trust us you are lagging!
Websites are nowadays very easy to make or get developed, thanks to the numerous DIY website development platforms; their low cost of development, and easily available website developers out there. Add to it the global outreach, ever-expanding markets, easy accessibility, approachability, and ease of use, and you have a sure-shot winner on your hands.
If you are planning to get a website done, ‘WordPress’ is the buzzword you shall have encountered on and off. Let us analyze how it can and should be your ideal website development partner.
WordPress: The only platform for Website Development you need to know
In their own words, ’WordPress is software designed for everyone, emphasizing accessibility, performance, security, and ease of use.’
WordPress is the most popular platform for website development and management, empowering more than 40% of all websites. Launched in 2003, the platform currently helps develop more than 500 sites a day, while only 60-80 per day are built on platforms like Shopify and Squarespace. Moreover, the platform is open-source with a huge community of supporters and developers that back, test, and evolve its functionalities every day. Also priced at Rs. 160 per month for a personal version of up to INR 1152 per month, the website builder seems to offer a package for anyone and everyone.
The next important question is how to get that business website developed on WordPress?
We shall help you find your way through the below-stated pointers:
1. Find a Responsive Design
In a digital age, where more than half of the total online sales happen through smartphones, you would not want to get stuck with a website that looks horrible on a smartphone screen or for that matter a tablet or any other digital device. Every small business app idea and development guide will tell you that!
A responsive website design shall ensure that your website adjusts its pixels and other features as per the screen it is being viewed on. Thankfully, WordPress offers a wide range of responsive website designs to choose from. Also, if you intend to hire a WordPress expert developer for the same, make this point clear beforehand.
2. Keep a check on the trending designs
On WordPress, you are going to get a plethora of options in terms of website designs to choose from, which might get you confused. So, it is always a smart idea to do your homework and lookup for the design trends seeming to gain maximum traction these days. You could then look for ways to leverage these designs and their functionalities in terms of your requirements. It would help you zero in on your best option.
3. Lookout for Content that would help you make the cut
On a website, your content is your #1 tool to communicate and connect with your end-users. So, when developing your on-demand business website, ensure you have quality content at hand that markets your product and service well; as-well-as provide customers with insightful knowledge about your industry and how you stand out from your competitors. It would help engage users enough to enable them to make a purchase. Also, fresh and quality content would help to bring in backlinks in the long run, which might play a major role in your website marketing strategies later. You can take an example of any blog such as "top money earning apps". Now, to justify the list of apps you are going to include in this blog, you will have to explain their USPs or features to prove why these money-earning apps are considered good!
Also, look out for images and if possible an attractive product or service video to engage the users and make them understand the real-life problem your business is solving. It would help them decide swiftly and efficiently.
P.S: Do not overdo on the image and video front as this might make your website heavy and increase your load time. And trust us, you don't want that!
4. Look out for the Appropriate Fonts
In a website, your content and its tone is the salesman that you have to find and engage customers. So, you need it to tell your tale well and fonts tend to play an important part in this aspect of website development. With WordPress giving you several options in terms of fonts, it is wise you go for the ones that match the look and feel of your website. For instance: if you have a premium product at hand; you might choose a royal-looking font for headings to highlight its ‘royalty’. Similarly, a contemporary lowe-retail cost product should be going in for a smart yet simple font.
5. White Spaces need to be left
There is a lot of stuff on a website that might come up later. For instance: you might plan to include someday or some additional pictures for the viewers to understand you at a later stage. If your website space is all filled up, these additions might make it look ‘cluttered’. So, it is always a good idea to leave some white spaces in your website design early on, to ensure you have space for insertions at a later stage as well.
6. Look out for the Additional Plugins
Any specific functionality that you might want for your website, for instance, artificial intelligence, payment gateways, or blockchain in business, amongst others; shall most probably be available in the form of a plugin to insert in your design theme and get things going. And, WordPress offers a complete library of these plugins for easy installations to its users. For instance: there is a plugin for visitor counters as well if you might want it to be installed.
7. Look out for the SEO inclusions
This is necessary. Before you start working on your content, you should be clear about the keywords that you wish to include in your content as well as the tags you would want to leverage. Also, other SEO inclusions like a sitemap, metatags, backlinks, etc. require to be taken care of before your website goes live. WordPress offers its developers separate unique SEO plugins like ‘Yoast’ that help take care of all these SEO requirements.
‘WordPress’ is the ‘world for websites’
Even if you intend to update your existing website, WordPress offers you a tonne of options and themes to choose from. Be it including a consumer contact form, email subscription list, or including a booking system – you will truly find millions of free plugins offering these pieces of functionality. So, my friend, after WordPress you do not require to go anywhere else!
Jason Camaya loves carrying his camera wherever he goes. When he doesn’t click pictures, Jason loves to write, play video games, and procrastinate. He has been writing for the technology vertical for quite some time now, and as talented as he gets, he is giving tough competition to his fellow writers. He has been featured on many websites and blogs.