The usage and importance of video marketing have grown such that it's now almost impossible to attract your potential client without it. Here are our top four secrets to make your video marketing campaign a booming success in 2021:
1. A Good Video Depends on a Good Story - As we know, video marketing is all about storytelling and typically follows four steps: After you first provide a successful story about your business, then your client is intrigued. Third, they are engaged, and finally, they are invested in your product or service. Thus, video is the quickest way to have your story locked into memory for future action. into a potential client's brain.
2. Draw your Viewers in, and Give them a Clear Call to Action - If you want to get your viewer's attention, the goal is to grab it from the beginning. The first few seconds of a video brochure decide whether a viewer keeps watching or not. Try sharing your message early and often. Don't forget to put a proper Call to Action by adjusting the color, copy, placement, and other factors that grabs attention.
3. Explain What to Do After Watching - After viewing your video brochures or postcard, your viewers need to know what should they do next. They must have a clear understanding of your business. Therefore, always a phone number or website in your Call to Action. or visiting the contact page of your website.
4. Consider your Video Length - Try to keep your video to less than 4-5 minutes and get to the point of your message early on. Your audience may grow bored with a longer video and as a result, could miss the Call to Action part!
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