Are you worried about the logo you are going to design for your company? Searching out what makes a logo bad and how to avoid it? Then you are in the right place. Here you are going to know the reasons why some logos are failed are and others are super successful. Companies like Apple, MacDonald’s, and made their names. Their logos played an important role in making people remember the logos and once the logo is in the customers’ mind then it is more likely they remember the associated businesses too.
Let’s look into what makes a bad logo and how one can avoid it. Here is the list for you.
Not Unique
A common problem with bad logos is that they are outdated. Outdated techniques, visuals, and effects make them out of style and ineffective. An effective logo should be unique that could inspire the customer. Most designs fail simply because they do not bring up something new and inspiring and try to copy others.
Confusing
A logo is considered bad by the expert when it is misleading and confusing. Complicated and confusing logos are difficult to read and memorize. A confusing logo is one that is unable to express itself what kind of theme it is holding.
Too literal
The way too complicated and confusing the logo will not serve your purpose so does it when it is too literal. The logo should not be too literal or amateurish but can deliver the ideas of the business abstractly and mystically.
Too color reliant
Color is an important consideration in the logo design process as it is the first thing in a logo that leaves an impression on the viewer. Also, they express feelings and emotions so if suitable colors are used they can do more than you think for your brand.
But having extra reliance on color can make your logo ineffective. Filling your logo with colors with the improper combination is what makes it vague and poor artwork.
Poor font selection
Choosing the wrong font and color is what makes a bad logo. Lettering is an important part of branding. Using poor font in the logo makes it look unprofessional and immature. That is why you should select a proper font that could express your brand’s goals/theme.
Trying to communicate too much
Most of the successful logos have one or two ideas to communicate. Wanting to communicate too many things in the logo makes it too busy and the observer gets annoyed as he remains unable to understand the design and ideas behind it properly. Keep in mind, your logo is not meant to communicate with the clients, it is a design that makes your company identifiable and easy to recognize. Loading your logo with unnecessary information will make it confusing.
Irrelevant imagery
A good logo always depicts its brand. Irrelevant imagery makes a logo unmatched with the brand and this what makes a logo ineffective.
You should try to represent your brand through proper imagery. No matter if you use all the designing principles, but if you are not using the images that echo the feelings of your company it will not do any good for your business.
Conclusion
We hope you got the complete idea about what actually makes a logo unique, creative, and attractive. The Custom Logo Design Agency does this efficiently.
If you don't believe it, order your dream logo design and tell us if you liked it or not.
Neil Smith is an experienced graphic designer, currently living in Ottawa Canada, who tries to bring a range of art and design disciplines to every project he works on. He has a bachelor’s in fine arts degree in graphic design from Carleton University. He loves fusing smart concepts with creative, and standard-based designs.