Today, the organization of an event has a major ally: social networks. If it has become easy to create dematerialized events such as webinars, online training, challenges, etc., physical events and meetings are also propelled by social media.
By proposing to your customers or partners a professional event, you give yourself the opportunity to play positively on your notoriety and your image. However, if your event is a failure, it will obviously have the opposite effect and will harm your company, hence the interest to leave nothing to chance and not to hesitate to be helped by specialists in this perilous task that is the organization of the event.
Whatever the type of event organized, the decoration is not to be underestimated because it contributes to give an immediate identity. Your company party, your rally day, your team building day, the inauguration of your premises, your presence at a trade show, etc., are all occasions to convey your company's image both internally and to customers or prospects for example. To take care of the decoration of these events of the company by calling upon professionals of the sector will inevitably contribute to marking the spirits.
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Getting the word out about your event and communicating about it becomes easier thanks to the interactivity of social media and the visibility it allows. How to make the most of social media to successfully communicate your event? Here are our 7 tips!
1. Define your objectives and the actions to be implemented
As for any strategy, it is essential to first think deeply about how you want to organize your event.
You must therefore clarify :
*the form of the event,
*the number of participants,
*the target audience,
*the objective,
*and so on.
This will allow you to target your communication on social networks even better.
2. Prepare the content of the event
This phase will include different key actions aimed at getting the contact details of the participants but also providing them with clear information and teasing them around your event.
You will need to create :
*The landing page of the event, that is to say the web page on which will bring back all your communications on social networks. It is through this page that participants will be able to register and obtain basic information.
*The sequence of emails sent to your prospects to inform them of the event. Don't hesitate to segment your audience and send your email communications only to the part most likely to be interested.
3. Define a hashtag
Once these preparations are done, you can start looking for relevant and qualified participants. A good way to measure the impact of your communication on social networks from the start of your promotion is to define a specific hashtag.
You will be able to follow in real-time all the conversations related to your event and measure its reach.
Of course, consistency is key. Use the same hashtag on all your networks.
4. Create a Facebook event
You'll need to plan ahead to launch your event's communication on social networks. First, create a Facebook event. This will allow you to make your event more visible, but also to make it more credible as registrations increase.
In addition, a Facebook event allows you to:
*Communicate directly with participants via social media and update all information
*To give the opportunity to the participants to publish in their turn, which can be interesting for a successful teasing
*To share the publication to a large audience since each user can re-share on his own profile
Don't hesitate to tease regularly to make your community understand that you take them into consideration and that you will pamper them.
For example, you can propose "backstage" content, to show the evolution of the organization. You can also organize quizzes, contests, etc.
5. Communicate on all relevant networks
To succeed in your event communication, you will of course need to go beyond Facebook and share information regularly on all social networks relevant to your audience. Twitter and Linkedin are particularly indicated and Instagram can also be a good relay if your target is suitable.
6. Share lives during the event
If you have to work beforehand to bring many participants to your event, you will also have to work on the day to maintain the link and continue to create the event even from a distance.
Don't hesitate to share photos but also live videos, stories, etc. to make the event live from a distance to those who are not there and reinforce the feeling of exception for the participants.
This will also allow you to have in the possession content that you can use later to communicate about your event afterward.
7. Keep in touch
Finally, once your event is over, be vigilant and nurture the link created with the participants. Send regular emails, thank you notes, and any other content that will keep you in touch.
Remote secretaries, community managers, communication professionals, etc. are available to help you organize and communicate about your event.
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