What just popped into your head? When you think of cold drinks coco-cola, Fanta, Pepsi, right! Companies create unique tag lines or logos that are easy for the customers to remember.
Brand Awareness-
Brand awareness is nothing but tells how familiar your target audience or your customers is with your brand and how well they remember or recognize it. Brands that have high brand awareness are generally trending or in simple words are popular. Establishing brand awareness is valuable yet important in the early stages of a business when you are promoting and marketing your companies products/services. So let’s discuss how you create brand awareness by surveys.
Glue people to the process-
Brand awareness points towards within your target market or we can say who is truly aware of your presence, or even if you are targeting the right audience in the first place. Surveys are annoying but now respondents share opinions more naturally. Next-generation surveys mean more completion rates and better insights that help the businesses to create a crystal-clear snapshot of where their brand stands in customers’ psyche.
Choose the right respondents-
Unless you’re some known brand like puma or Zara, your survey aimed at the general population is irrelevant. Your marketing efforts should be concise and focused on specific target respondents. This will help you to better understand whether your ads are working. Ask personal questions in your surveys to determine your brand’s demographics.
Demographic questions help you to know in which age group you are popular, in which region, etc. From there you can segment your marketing efforts accordingly. This step is audience profiling. It is the only way to understand your audience’s identity.
Make it feel fun-
We live in an era where the average attention span of the audience is sunk below. Brands are focusing on different marketing strategies to attract more audiences to their brand. Online surveys help to get information about what your audience exactly wants from your brand.
Brand awareness is a powerful concept that has a huge impact on your marketing strategies, marketing efforts, customer perception, and revenue. If your brand also wants some awareness with the help of surveys then you are at the right place. Our team of experts will help you out in Survey Selection & Participation.
I am Shalabh Mathur currently working in Solugo. I am handling ll operation duties of my company. Our solutions are backed up by authentic and relevant data acquired from our diverse and balanced panel pool, with a special focus on sampling & solutions that help our clients connect with their target audience and collect valuable and sought after data that further helps them devise a business strategy and make the right decisions.