The fashion industry has accepted the changes and brought them like Prada models. This shift is an integral part of the identity of the fashion industry that occurs regularly, such as seasonal trends, sustainable moves, personalization and recent digital transformations. The latest changes in the industry have been the most drastic as leading players are caught unexpectedly and the coming year could lead to even more dramatic transformations. If this transition seems commonplace, apply hoodie customization software that allows brands to adapt to the latest transformations brought about by technological advances. This tool allows the buyer to design and visualize the hood of their choice in 3D before proceeding with the final payment. It is an ideal tool to install on websites when customers are facing the impact of COVID-19 and are looking for a more digital, secure and sustainable shopping system.
Custom hoodie offers reliable business solutions to take advantage of the digital world:
Customization has become an integral part of some brands' business models. Last year, the global consumer apparel market was valued at around $3.64 billion and is expected to grow at an annual growth rate of 9.7% between 2021 and 2028. In fact, the Asia-Pacific region, particularly India and China, has the highest share of 37, 6%, where fashion awareness and e-commerce popularity grew significantly. Similarly, North American countries like the United States and Canada have the greatest demand for t-shirts due to the popularity of outdoor games in their culture. Textile printers looking for a way to bring their brand to a wider audience in 2021 can count on personalized clothing as it is a great opportunity for them to grow their business, especially as personalized clothing is growing in popularity as a fashion item. Everyone wants to feel special! In addition, personalized clothing items such as hoodies and t-shirts are often used to spread social awareness-raising slogans. Especially during the pandemic blockade, the fashion industry saw a surge in e-commerce purchases as many bespoke clothing brands started selling products that combined comfort with fashion. As a result, the niche industry will only grow from now on.
As shoppers and retailers depart after the pandemic outbreak, the call for virtual solutions is more relevant and necessary than ever with the advent of sustainable but affordable clothing and the boom in the repurchase industry as the global economy has changed. The elegant fashion events that make the industry synonymous are instead being replaced with a thriving market for seasonal items as consumers seek to get the most out of every purchase by making more changes than a fashion retailer's wardrobe. Let's dive deep and understand the factors that help brands survive the latest changes and take inspiration from them to incorporate digital transformation into their business models.
Here are the elements that will help clothing companies grow their business on ecommerce trends:
Engagement in the play area for a wider audience
Technology has affected our lives so much that living without it is unthinkable. Many leading brands take advantage of this consumer behavior and offer a platform where shoppers can choose and try a variety of products on display in a practical way. Similarly, in Epic Games' ongoing Fortnite campaign, Balenciaga, the high-end luxury label, has created four virtual outfits (or "skins") that game platform players can purchase along with accessory weapons, and a virtual Balenciaga target. Game. The activation lasts for a week from September 20 and has an IRL element: the limited series Balenciaga x Fortnite hats, t-shirts and hoodie are sold in the Balenciaga store and on the website.
Balenciaga didn't start his journey into the digital gaming world with Fortnite; it started with its first video game, Afterworld, which was created using Epic Games' own 3D design technology. Indeed, Unreal Engine is all set to debut in the fall 2021 collection. This development shows that technology and fashion are inherently closely linked and the pandemic epidemic has blurred the lines between online and offline stores. Brands are introducing new ways to creatively use the presence of technology in the digital space to communicate with their customers. Unsurprisingly, the gaming industry is one of the most profitable industries, reportedly generating $175 billion in 2020, largely influenced by Generation Z.
The Balenciaga example presented above shows that the fashion brand has introduced a strategic marketing game that the game industry uses to promote their products. And work! With this, the fashion industry is reaching a younger age and generating brand knowledge. In addition to the labels mentioned above, many other high-end brands such as Gucci, Louis Vuitton and Moschino present their products to dress up their characters in luxurious luxury fashion outfits. In this Cenozoic era, luxury fashion brands were effectively selling digital versions of physical products for the same price.
Touch a new market in the digital space
Generation Z and Millennials are the dominant group in e-commerce, and to survive in the market, brands need to pursue strategies that will attract this shopping group more. These modern shoppers represent 2.7 billion players worldwide, and brands want to do everything in their power to attract these buyers. Offering them products that are specifically mobile in the digital and physical world helps brands win more. That's why Louis Vuitton, a leading name in the fashion and luxury industry, partnered with League of Legends for virtual and physical apparel in 2019, while Gucci partnered with Roblox online in May. Additionally, Travis Scott's virtual concert at Fortnite attracted 45 million viewers last year, while other collaborations include the American National Football League (NFL), the NBA (National Basketball Association) and Walt Disney-owned Marvel.
If you take a closer look at the Asia-Pacific market, you will find that the recent boom in affluence among Chinese consumers, combined with a highly style-oriented society, ensured that luxury is largely returning. And the focus is on the youth market. China's fastest-growing market accounts for more than 35% of global spending on luxury goods, which will grow in the coming days. With half of consumers belonging to the Gen Z and Millennia divisions, brands need to appeal to this age group as they become key players in luxury shopping – a change the luxury industry cannot ignore.
The statistics presented above reflect that today's consumers demand aesthetic and symbolic meaning with elegance, reputation and innovation. Brands need to adopt solutions that allow them to capitalize on the emerging demand from their young buyers and fill gaps quickly. We offer fully customizable hoodie that meet all the criteria set by clothing brands through customizing solutions, allowing brands to communicate with buyers in real time. This tool allows customers to design their prints for their clothing and helps brands become a great selling point through a strong market presence. It offers an exclusive and powerful business solution that helps users add custom designs, logos/cliparts, symbols/letters, and virtual visualizations in multiple colors, giving customers the added benefit of designing their own unique hoodie. We have successfully implemented the software on a number of leading fashion company websites, including FPS Apparel, a successful US-based e-commerce platform. We have helped ecommerce brands achieve tremendous growth in their business. End users customers find this tool very easy to use and can easily design their clothes. Today the company is very popular with the target group that deals with the manufacture of customer-specific hoodie. Our advanced online solutions allow users to preview their designs before purchasing directly from the website by making payments through a secure payment gateway.
Increasing need for creative regimes
Back in the days when e-commerce was first introduced to shoppers, they only used it to order products because the products were limited in-store or available at higher prices. However, as they started showing greater interest in the website, brands also started rolling out new features to attract customers' attention. The content needed to increase customer loyalty has led to the development of Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), and other digital assistants as more and more shoppers shop in ecommerce storefronts that match their values, adapt and demonstrate particular relevance to customer needs. Brands need to put the customer at the center of their marketing strategy, and as such, Ai is emerging as one of the key roles that can help achieve its goals.
According to a survey conducted by HubSpot, 48% of users prefer to connect with companies via live chat over other contact options, and 35% of users would like to see more companies using chatbots.
Brands like ASOS, Burberry, Levi's, and Tommy Hilfiger have all adopted retail chatbots to bridge the gap between customers and retailers in a more convenient and personalized way. Moreover, as the digital world grows and evolves, more and more retailers and fashion manufacturers are trying to retain their existing customers through AR and VR experiences. According to Gartner, 46% of retailers say they are implementing AR or VR solutions to meet user experience needs. Another aspect that the fashion brand is focusing on is the use of this technology to deliver a premium dressing room experience. This way, visitors can find themselves in the brand's clothing without having to visit the store with a convincing buying experience. One notable success story for VR experiences is Rhone Apparel, which partnered with Rakuten to implement the Rakuten Fits Me virtual testing service. This service allows customers when they are not sure if the product is right for them. With the push of a button, they can quickly answer a few questions and help the software better understand the buyer's physique. Fit Origin then made a final recommendation for them.
Similarly, Fortnite was originally best known for Battle Royale, a game mode in which 1 to 100 players battle it out. However, the user base has grown over the last four years and now 50% of players spend their time in Fortnite's creative mode, exploring different virtual experiences and creating their virtual worlds. Currently, brands cannot independently sell items in Fortnite. However, brands are taking advantage of fashion in the gaming market. This helps them reach a hard-to-reach audience of young, enthusiastic, digital and local people.
In addition, a survey conducted by eConsultancy found that online orders were up 21% in March 2020 compared to March 2019. In a separate survey, 41% of respondents said that they are currently shopping online, what they usually buy store by store. This may say more about the evolution of online storefronts, but what about brick-and-mortar stores. Undoubtedly, the affordability and convenience of online shopping has had a significant impact on high-end retail spaces around the world, but their offline stores still hope to see the light of the drastic digital spread and contribute to the brand's growth. For this reason, more and more retailers and manufacturers are looking for solutions to integrate their in-store and out-of-store purchases. Especially when they want to have a profitable presence on the street, fashion retailers are now relying on multi-channel strategies, for example direct-to-consumer, as they blur the line between in-store and out-of-store shopping.
A few years ago, Zara gave a glimpse of what the future of multi-channel might look like by opening a click-to-collect concept store in London. The room has a dedicated area for gathering online purchases and staff with mobile devices offering sizes, availability, and information for the limited selection of items available in-store. At the same time, there is an option to circumvent the payment line completely by paying through the Zara or Inditex group apps as well as through self-pay.
Summing up:
In the end, one can conclude that the virtual gaming and gaming market offers many lucrative business opportunities for fashion brands. They need to immediately touch the creative space that allows them to make clothes through virtual activation. Many big and leading fashion brands are starting to realize the importance of the digital world and its growing vitality in the fashion industry. Therefore, we can expect more collaborations between fashion and technology that will completely change the image of the industry. Similarly, iDesigniBuy's online hoodie printing allows brands to take advantage of emerging trends in gaming and virtual technology with their customization and digitization capabilities. This tool allows brands to push boundaries and bring technology to websites and stores, providing great shopping that your customers will cherish forever in their lives.
Vivek Ghai has over 18 years of experience in the software services industry. He is the founder of a software company specializing in web and mobile application development. He has hands-on experience in operations, digital and ecommerce, digital marketing and business development in the technology industry. He advises start-ups and also is a technical co-founder for a few of them.