The fashion industry is all about change, and to be successful in business, brands must constantly experiment with their collections. Apart from that, they also need to check what is happening in the market and what people like. All of this becomes a difficult task as it is a challenge to continuously meet customer needs and surprise them with your collection. Then there was the pandemic outbreak, which presented an unprecedented challenge to brands and which initially failed miserably because they were not prepared. The fashion industry, which is known for its constant changes, suddenly stalled because it was not ready to face something sudden. It requires sudden, drastic, and bold reforms to help clothing brands bounce back. One tool that is helping companies overcome this unprecedented challenge is custom t-shirt design software. Personalized solutions are modern solutions that allow clothing brands to compete in the market, use their digital capabilities and design and manufacture clothes as customers describe them. Its digital solutions allow your shoppers to access your website anytime, anywhere and help you manage your digital economy in critical situations like these.
The fashion industry has had good news since the start of this year. We have seen changes in political discourse, lifting of blockades, vaccinations, opening of offices and shops, and much more. For a long time, people filled their wardrobes with sweatpants, tracksuits and appropriate face masks, but as the world tackles the virus, people must be prepared to let go of last year's fashion sense and come out of their isolation and cocoons to deal with it. the second half (hopefully easier!) of 2021. The first few days looked exactly the same as its predecessor, but as the political situation changed and the vaccine started, people were now ready and more than happy to get out and get some fresh air. However, fashion brands must also remember that with consumer needs constantly evolving, the pandemic provides only the necessary impetus to their demands. With more than a year of analyzing the effects of the coronavirus, several experts in the fashion industry have shown where fashion demand is right now and where it is headed after the pandemic. The choices retailers make over the years will be critical to their survival in this new era of retail.
Let's take a look at the various trends that are accelerating the need to transform the apparel market:
Transformation in the buying model
The pandemic has no impact on shopping behavior; Instead, it manages to influence the types of products people buy. Today's clothing is not used to entertain people; we also talk about related accessories. COVID-19 has affected people's behavior and purchasing power so much that no brand can predict that things will turn out that way. Behavioral changes usually occur over a long period of time. However, community priorities have changed rapidly this year. Because buyers have more freedom and autonomy to see that their lives are valuable, they live with the "you only live once" thinking. Maybe that's why they wear it every day and dress as scandalously as possible. And that's why they opted for some previously unthinkable and indescribable bold colors and options.
Additionally, a report from the National Retail Federation shows that in the United States alone, retail spending is projected to rise between 10.5 and 13.5 percent to more than $4.4 trillion this year as the economy accelerates. A study by McKinsey and Company found that 50% of consumers worldwide plan to “spread out or eat” by 2021. Custom t-shirts work the same way, allowing clothing brands to give shoppers complete freedom and design t-shirts accordingly. their wish. The tool was once provided by Mp T-shirt, a Malaysia-based e-commerce one-stop shop that designs, prints and supplies t-shirts and polo shirts. By implementing online personalization tools, the brand wants to give its customers the freedom to personalize and buy t-shirts online. With the help of this tool, the user can insert his favorite images, clip art, text, templates and further customize the product by changing colors, text formatting effects, etc. As soon as the user reaches the design, he can place an order directly and Mp-Tshirt will send the designed T-shirt to his delivery address.
Additionally, a report by McKinsey and Company shows that nearly 61 percent of U.S. shoppers looking to get out of style cite easing restrictions as an excuse to self-medicate. This shows why brands need to update their business models and keep up with changing trends in the fashion industry.
Invest in the longevity of bold fashion
With opportunities for people to go out and be noticed around the world, many of the leading fashion brands leave no stone unturned to help their shoppers achieve this goal. In fact, the apparel industry has seen an increase in demand for colors like blue, green and pink in recent months. Sales of clothing in the above colors have experienced exponential growth over the past year, mainly dominated by Gucci and Tarago. Many apparel market pundits believe that when customers come out of the pandemic and the blockade, they want to have more fun with color than ever before. And this trend has taken over the apparel industry as many shoppers are attracted to buying more colorful products across all categories such as clothing, accessories, jewelry and shoes.
Conclusion-
In short, yes, the pandemic has completely turned the apparel industry and brands off-guard, resulting in the sudden shutdown of the entire industry. However, over time, the sector regained its respect and began to struggle, taking advantage of the needs of other customers. Today, shoppers are buying more comfortable clothes that also have a touch of personality, such as bold colors and clothing content. With all these trends, comfort remains an important element in our wardrobe and will soon be difficult for many. To help brands realize these dreams and trends, special t-shirt design software is available from iDesigniBuy. Personalization tools allow brands to offer clothes that are more functional and comfortable so shoppers are the focus. This tool allows your customers to select, design and test individual products using digital technology and to print text or graphics on them.
Vivek Ghai has over 18 years of experience in the software services industry. He is the founder of a software company specializing in web and mobile application development. He has hands-on experience in operations, digital and ecommerce, digital marketing and business development in the technology industry. He advises start-ups and also is a technical co-founder for a few of them.