Top-3 Ways Jewelry Design Software Enables Accessories Brands to Reinvent Bottom Line

With the rising adoption of eCommerce, customers have become more habitual of convenience and consumer support round the clock. These missing elements from the pre-pandemic shopping era have allowed buyers to connect with their favorite brands and avail their services anytime and anywhere. While numerous retailers and fashion brands have enjoyed success with digital channels, high-end retail segment, such jewelry has been moderate in adopting in the virtual spaces. However, with the advancement in technology, especially in augmented reality and virtual reality, the segments hopes to hold a great potential to offer a similar "try-and-buy" experience as that of a brick-and-mortar store, thus delivering an immersive cross-channel experience. The online jewelry design software works on similar lines and allows your buyers to select, customize, and preview the designed product through 3d technology. The customization tool allows your customers to try the customized ornament using digital solutions and make the final and minute changes before placing the order.

Jewelry Design Software Allows Ecommerce Brands to Leverage Virtual Solutions

The recent advancements in technology have led to the rise of virtual try-on, and it has emerged as a tool to be adopted to help eCommerce sales. The onset of this solution has enabled businesses of all sectors to hop in the train of experimentation and customer service. Likewise, the jewelry businesses have tested the waters and tried these solutions on their buyers to lure them in. Virtual try-on has turned out to be a game-changer for brands and retailers as it allows buyers to have a more personalized and realistic shopping experience. Modern technology uses augmented reality (AR) and a front-facing camera that allows shoppers to try out products they wish to purchase digitally. Despite the technology being around for quite some time, it has started to capture people's attention now, drives sales, and delivers a top-notch customer experience. It also helps retailers keep up with the growing expectations of embracing the new-age solutions. AR has gained a strong foothold in the eCommerce and retail sector, and in the jewelry sector, it seems to help brands keep up with the customer expectations and paves the way for the virtual jewelry try-on software that allows for a real-time experience.
Last year, 83.1 million people used AR at least once per month in the US, and the corresponding figure is expected to reach over 95 million users by 2022. The integration of technology into everyday life has helped buyers and brands further accelerate their social distancing as individuals seek to stay connected through these virtual mediums. AR and VR help bridge the gap between reality and digital experiences. AR-powered wearable devices and other digital assets have enabled brands and retailers to provide smart and immersive lifestyles to their buyers while offering a marvellous customer experience. When it comes to the jewelry industry, AR has proved its potential while taking the shopper's experience to a whole new level. Virtual try-on is quickly becoming a crucial element in the retail shopping field, and researches indicate that seven out of ten shoppers that make approximately 69 per cent of people are interested in first-hand technology-driven shopping experience. Also, these are the people who have purchased an item because they had virtually tried on a product and they liked the product. Those who have used virtual try-on but haven't purchased an item either bought it from another retailer or are still considering buying the item. This indicates the great potential of virtual try-on to drive leads, conversions, and sales. Those who haven't yet tried this technology are also eager to experience it. More than half of the respondents (77 per cent) indicated that they'd want to give it a try if it's easily available on a retail web or mobile site. Nearly half of the respondents (49 per cent) are very likely or likely to purchase from a brand if they start offering virtual try-on.

Similarly, virtual try-on in the jewelry augmented reality sector has changed the perception of many in the jewelry application. Jewelry is a sector that bespoke a person's personality and emotions. AR and VR have become such an integral part of accessorizing and dressing up that it helps buyers develop a great deal of trust in the product and the experience as well. Digital transformations so far have been handicapped in delivering the brick-and-mortar experience to jewelry shoppers, but the introduction of AR has set jewelry brands looking to leverage digital platforms up for success. However, brands must realize that mere priming up for success with the help of augmented reality is not enough. After investing in AR technology, brands and retailers must be ready to boost their jewelry business and how they should implement strategies to pull off AR utilization successfully.

Let us look at the various ways jewelry brands and retailers can capitalize the AR technology and turn it in their favor:

1.Banking Artificial Intelligence

We understand that buying jewelry is a time and testing process; nobody wants to buy ornaments from a low goodwill place. With the onset of IT solutions in the sector, the consumers' choices and purchasing habits have changed drastically. They want to connect with brands and retailers that provide services anytime they face any challenge and want to inquire about the brand. Therefore, more brands have incorporated AI in their business model in recent times to lure in more buyers. Additionally, the days when buyers would only wear ornaments on special occasions are gone. For instance, it's become more commonplace to choose sleek and trendy designs, with minor metallic or stone embellishments – more suited for professional environs. Even for marquee family events or festivals, jewelry designs are moving away from the traditional heavyset designs to more elegantly discernible ones.

Consequently, the application of technology in the sector is helping buyers to choose elegant and stylish ornaments and providing exceptional designs to attract more buyers. Also, the mass-produced designs have now been developed using Computer-Aided Design (CAD), 3D printing, and electroforming. Advanced technologies, such as AI, are exponentially making their way into the industry. Some of the popular applications range from streamlining existing workflows using AI to more trade specific use-cases, including detecting shapes and colours of gemstones, identifying counterfeit/spurious quality metals or stones, and even the use of VR headsets for customers to get a comprehensive view of jewelry. Nick Koss, the founder of Volund Jewelry, a private jeweler based in Vancouver, British Columbia, has conducted extensive research and experimentation with AI and created his 2020 Night collection. It is a homage to the reliquaries and the candlelit roadside shrines that captured his imagination on a trip through southern Italy in the early 2000s. The designer believes that computers have a singular ability to create and recreate patterns found in nature; it is up to us how we implement them in our solution. Since time immemorial, humans have played a critical role in how machines generate those patterns. On similar lines, the 3D jewelry design online offers a multi-application system compatible with any existing eCommerce platform. Its customization solutions coupled with digital features allow your buyers to customize any ornament and make it a part of their legacy. It enables buyers, jewelry brands, and retailers to stand out from the crowd as they have a golden opportunity to sell unique designs and generate buzz in the market. The customized tool provides 3d virtual experience so that your consumers can see the jewelry designs they like on themselves without having to download a separate app.

2.Enhancing Sales

Many jewelers have been reluctant to use technology for manufacturing, but they should also look at the brighter side. With the incorporation of modern technologies in the business model, you can be rest assured that your business will reach new heights, and it is something to be inspired about. For instance, Bibi van der Velden, a Dutch jewelry designer, is trained in sculpture that makes the pieces of her nature-inspired collection entirely by hand. Nonetheless, the pandemic brought an unprecedented restriction to her business, and she had to rely on augmented reality. The designer has added AR filters to her Instagram feed that allows anyone to be virtual try her jewelry, but they have taken the use of social media to the next level where she offers client appointments, hosts meetings with a complete with AR effects tailored to each collection. The designer used the animated simian during a recent virtual viewing for the Monkey collection. The animal would appear on screen next to a ring featuring a family of bejeweled chimps. She has worked with Atelar, a software developer based in Ukraine that creates AR filters using Facebook's Spark AR Studio software. Atelar has also worked with various famous jewelry designers willing to alter customers' shopping experiences. These included Jacquie Aiche and Emily P. Wheeler, both in Los Angeles; Jessica McCormack in London; Delfina Delettrez in Rome; Lydia Courteille in Paris; and the Mercury Group, a Moscow retailer and distributor.

3.Boosting Online Presence

Many believed that the rise of online shopping and its resultant AR solutions and other technologies would fade away after people once again resumed going to office and step out for shopping. However, with the infection rate going low and more customers getting vaccinated, many experts believe this trend won't fade away sooner. The modern-day solutions allow buyers to try-on different styles and color combinations in a virtual space from the comfort of their home. They don't have to rush up and can patiently design their ornaments to take advantage of an exceptional customer experience. Also, there is the added benefit of trying out all the virtual inventory at the Online Store, an experience that sometimes is not feasible or even possible at brick-and-mortar jewelry boutiques. Since we live in a digital world, consumer behavior is constantly is changing. The advent of newer and better forms of technology, including mobile shopping, has radically enhanced shopping behavior and plummeted the frequency of in-person visits to stores.

Additionally, as people become increasingly dependent on mobile for their activities, the mobile responsive shopping platform will continue to decrease the frequency of shopping in physical retail stores. The pandemic has also accelerated the need to move to mobile commerce because buyers trust online brands and retailers more because they can access their reviews, tour their websites, and gain first-hand experience. Though the rising influence of technology in the fashion and luxury industry is impacting the physical stores, it won't be able to stop people from visiting them. However, eCommerce and mobile shopping are here to stay, and the recent developments in technologies will only facilitate online buying behaviors. As technology improves the AR and virtual try-ons apps, we will see them more and more in fashion, accessories, and jewelry.

The Decision is Yours:

The future of eCommerce looks promising and optimistic with innovative technologies. And as big names in the jewelry industry continue to take interest and invest in virtual try-ons, the following years are going to be hailed as the age of AR commerce. The online jewelry design software by iDesigniBuy helps brands and retailers to capitalize on the latest technological advancements with its customized and digitized solution. It helps buyers design their ornaments, such as rings, bracelets, and necklaces and preview them in 3d technology. It ensures complete transparency between the buyers and brands as people can place orders in real-time. Also, it helps in enhancing the customer experience because it comes in a mobile responsive layout so that customers can design their jewelry from the comfort of their homes and visit your website to purchase more. The tool enables brands in giving a whirl to jewelry try-on apps, and web plugins enabled through real-time face tracking and augmented reality.

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