The printing industry is extremely complex, and despite it not having many internal sub-industries, it involves a great deal of upstream and downstream related industries. It is an age-old industry system; however, it has undergone tremendous changes in the ways it operates in recent times. From its first invention of printing in ancient China, printing technology has continued to innovate by forming a large industry that has become one of the biggest engaging industries today. Digital printing, 3d printing, other new emerging printing technologies have overturned and started to play new roles in the printing industry markets. The fashion industry was no stranger to innovation in technology and has embraced the recent changes with open arms. If the two could combine their power of innovation, they surely can transform the world. Our best web to print software helps fashion and accessory brands to incorporate the latest printing trends in the domain and transform their business.
The world has undergone the entire tremendous changes in recent times as digital technology has become an integral part of businesses. The touch of digital technology has completely changed the way businesses and individuals operate and interact. The print and printing industry, in particular, has witnessed widespread tech-driven transformations in the last decade or so. The momentum is shifting firmly and irreversibly in favour of digital printing; the market is expected to grow at a robust CAGR of 4.43 per cent and achieve $28.85 billion within the next five years. The advent of technologies, such as artificial intelligence, data analytics, machine learning, and automation has enabled businesses to ensure a higher level of personalization. These advancements have helped fashion companies rise to the flexibility of packaging and niche label companies and increased the demand for innovative labels and packaging solutions. Several OEMs have already benefitted from recent developments in the printing domain. And since the fashion industry relies on using the printing industry for various products, such as apparel, footwear, backpack, and hats, it offers lucrative opportunities for boosting profitability and revenues. Fashion brands can capitalize on these trends along with emerging market and provide hi-tech solutions to fulfil this need-gap. These players enable printing businesses to personalize each print, even on bulk printing jobs, seamlessly and with minimal effort through tech-driven solutions.
With the world gradually understanding the significance of the environment, a rising focus has been on manufacturing environment-friendly and energy-efficient. The same has influenced the printing industry and will affect the future of printing technology too. The fashion industry, which has been targeted for being the most populous industry, is seeking solutions that make it less harmful to the environment. Therefore, having a solution that saves ink and energy can do wonders for apparel and accessory brands and retailers. However, the real environment-related development from the angle of the future of printing technology will occur with the use of ink and toner inside the cartridges. The future of printing technology is heading towards more efficient ink and toner use. For instance, ink compositions have changed over time to prevent the drying up of the ink in the cartridge. This is being done to ensure that ink inside ink cartridges lasts longer while sealed inside the package or even installed in the printer.
Similarly, having software can save a fortune for the fashion industry and enable them to manufacture products with printed monograms and images on apparel. For instance, web to print online designer, a customization solution, helps apparel and accessory brands to meet their customers' dynamic needs while catering to nature. The tool allows your buyers to select, customize, and visualize their designed product in 360-degree using 3d technology.
Various business operations take place on the cloud, and therefore, fashion companies must ensure that their various departments are efficiently interconnected. It also means that their users can seamlessly jump from one product to another while engaging with the website through mobile or laptop at the same time or same place. Therefore, fashion houses also need to ensure top-not ERP systems that enable users and even the employees to work on a single file on a real-time basis for smoother workflows, optimized business operations, and better collaboration. They also allow authorized business users to access, modify, and execute print jobs from any device and any place.
Moreover, with the latest printing technology, brands don't have to change their customers' artwork as buyers have the liberty to see undesirable products and imagine their alternatives. Digital printing has changed the course of what the end-user might expect from the standardized template. It offers them a product that is similar to what they see on the computer and what's on their corporate website. Digital printing doesn't restrict your customers' imagination and provides no plates, screens, or color-to-color registration issues. Digital is a less labor-intensive process and is perfect for 4-color process, variable data and serializing work, and is ideal for short to medium size runs and quick changeover jobs.
Closing Comments-
In a nutshell, the global printing industry has many challenges and opportunities, but one carefully reads between the lines, the industry that is driven by information technologies, such as digitization, intelligence, and big data, will always emerge as the winner in the changing digital landscape. The sector will have an extremely promising role to play in the future due to its rapid developmental attitude from packaging to printing in 3d. The fashion and luxury domain must tap on the printing sector's lucrative opportunities and become more sustainable and digital than traditional analog alternatives. Together these two sectors can offer a way towards clean, efficient, and profitable manufacturing. iDesigniBuy's best web to print software amalgamates the best of these two sectors and help companies to flourish in the challenging market.
Vivek Ghai has over 18 years of experience in the software services industry. He is the founder of a software company specializing in web and mobile application development. He has hands-on experience in operations, digital and ecommerce, digital marketing and business development in the technology industry. He advises start-ups and also is a technical co-founder for a few of them.