With several fashion shows pipelined in the upcoming days, the fashion sector needs to become a more agile form of itself, especially when the surging cases of Omicron hangs over us. These challenges will reveal how much has the sector learned from its past mistakes and how readily it will accept new changes. The online tailoring software offers customization solutions to fashion brands and retailers to let them explore new avenues of growth and experiment with new digital trends that bookmark their successive milestones.
There were days when shutting down of a store, cancellation of a show, or delay in the launch of a product would generate industry-wide vapours and juicy gossip about the latest condition of the brand. When Marc Jacobs started his show two hours late became the talk of the town. But when the entire fashion industry was halted, its global supply chain was disrupted due to the sudden outbreak of the pandemic near two years ago. When Tom Ford has cancelled his Autumn 2022 show in late January, scheduled to close New York Fashion Week, saying his collection could not be completed in time, it fell on changed ears. No longer so precious, the fashion industry marked its calendars and moved on. The prime force driving these changes in the fashion sector is the advent of technology which has allowed brands and designers to show their products or digital display their collection lines virtually, and buyers from the comfort of their homes can view them and even purchase them.
It is impossible to negate the effect and influence of social media and its influencers on customers' shopping patterns in the digital era. In fact, influencer marketing is the most addictive loop and the most effective marketing tool the fashion sector could have asked for. When a customer sees their favorite social influencer pose in a glamorous outfit or fashionable product, the buyer is eager to follow the same trend and ends up purchasing the product. The fast pace of influencer-led marketing encourages micro-trends to set up and allows fashion houses to reach their buyers anytime and anywhere. In the fast-paced digital life, it was anyways impossible to satisfy anyone's demand, but with influencer marketing coming into the scene, it is all the more challenging to meet their demands.
Instagram and TikTok supply a daily onslaught of style inspiration from aggressively good-looking people, leaving some of their following inspired by their inventive fashion efforts. And when someone feels sufficiently inadequate, Instagram explores new pages that offer them some hope in the form of a direct link to the I.AM.GIA website. Its personality-led marketing capitalizes on the trust between a person and their online following, and its advertisements are nothing like ads; they are more friendly recommendations. Over the years, the influencers have been able to bridge the gap that existed between consumers and celebrities selling the product. They appear to lead an average personal life and makes everyone feel that their lifestyle is just within reach. They have successfully created an aura around them which is half-reality and half-performance, and it is often impossible to distinguish between the two. These two characters are extremely carefully woven, making it even more challenging to blur the real and the fabricated; fashion and lifestyle influencers are the perfect fashion marketing tool.
Similarly, another tool allows fashion companies to let their customers become influencers on their own and inspire others. The best tailoring software provides top-notch customization solutions that allow buyers to design their apparel, including t-shirts, shirts, pants, blazers, suits, and many other products. The independence of designing own clothes gives a sense of accomplishment and confidence which can be reflected through a social media post and increase your brand value.
It is understood that the fashion industry can't go all digital or physical; it needs to be somewhere between, which allows brands and retailers to operate under any circumstances. These changes are also apparent in fashion shows and other launch parties, which are being planned to avoid the cheek-to-cheek seating that in the past has often allotted a mere 12 inches per derriere. Many fashion brands are going sledgehammered their shows and inviting only half or most significant people to the party. Additionally, social distancing has become an essential norm to prevent the spreading of the virus and therefore, Collina Strada shows which usually would have 400 invitees, hosted a digital show this year with about 50 guests invited to an in-person screening. Many working in the sector believe that even when the omicron cases are surging, everyone has to work, but it wouldn't be a problem if people maintain distance and wear masks.
With more people valuing the significance of fresh air than front rows and locked rooms, breezier conditions are expected to become a legacy of the pandemic. Organizers and guests are more comfortable with smaller shows and limited invitees, and with the inception of live streaming and sharing collection digitally, it is more convenient for customers and viewers to attend shows through these mediums. They won't even miss out on anything, meet new people, share ideas while sitting at home. People have realized that they can achieve more with fewer people in the room.
Conclusions-
It would be appropriate to conclude that the fashion industry is swiftly changing towards the end. With each passing day, brands and retailers will adopt more utilitarian strategies, thus creating space for digital collections and displaying products even on a brick-and-mortar store. In the new era, people are more determined to reinvent themselves and reinvent their looks that boost the global economy and help the clothing sector sustain even during turbulent times. The online tailoring software by iDesigniBuy offers customization and digital solutions to apparel brands and retailers, enabling them to thrive in the market.
Vivek Ghai has over 18 years of experience in the software services industry. He is the founder of a software company specializing in web and mobile application development. He has hands-on experience in operations, digital and ecommerce, digital marketing and business development in the technology industry. He advises start-ups and also is a technical co-founder for a few of them.