What is Guest Blogging?
Guest blogging also called “guest posting” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to:
1. Attract traffic back to their website
2. Boost their domain authority using external links to high-authority domains
3. Increase their brand credibility and awareness, and
4. Build relationships with peers in their industry.
Almost always, guest blogging offers mutual benefits for both the guest blogger and the website hosting the guest content. In other words, ,guest post blogging is a two-way street — so when you decide to hop on the guest blogging bandwagon, you should consider featuring posts by guest bloggers on your own website, too.
Why Is Guest Blogging Important For Your Business?
Additionally, featuring a ,quality guest post on your own blog will help you deliver new perspectives and fresh content to your audience. We’re all guilty of falling victim to a routine and growing tired of the same old stuff, so featuring guest posts is a great way to keep readers engaged — not to mention the promotional boost that occurs when your guest bloggers share their blogs with their personal networks.
Some blogs, like OpenView, source the majority of their content from other leaders in their industry. Even if you don’t have the resources to stick to a robust blogging cadence, guest bloggers can help you offer new content to your readers without much additional time and effort needed by your team.
How Does Guest Blogging Impact SEO?
It’s understandable, though, why many have questioned whether or not guest blogging will hurt their business. With the risk of “spam bloggers” who try to bribe blog owners into letting them post low-quality content for their own link-building and SEO benefit, many marketers have decided to opt against it entirely.
Ultimately, developing an SEO-boosting ,quality guest post provider strategy comes down to providing genuine, helpful, and relevant content to educate readers — not low-quality content used as a mere container for links to your website.
So as long as your content is of high quality, guest blogging is a great way to increase your site rankings. The way Google sees it, if other people are linking back to your blog on their own websites, then the content on your blog must be relevant and interesting. When individuals comment, share, like, or link to your blog, it moves up in Google’s PageRank — that means, it’s much more likely to pop up first when someone googles a similar topic.
But Google PageRank is only an algorithm, so it can’t tell the difference between dynamic content and spam! So while cramming your guest blog posts with links and keywords will push you farther up in the ranking, it probably won’t generate any new, high-fit traffic, and it definitely won’t establish you as an authority in your field.
Benefits of Guest Blogging
Build a profile as an industry expert/thought leader
2. Grow your personal brand
3. Grow an audience (social followers, subscribers, etc.)
4. Improve SEO performance
5. Build authoritative backlinks
6. Build relationships and drive new partnerships e.g. co-marketing partnerships, job offers
7. Drive referral traffic
8. Improve a company's brand awareness
9. Get more leads, users, and even customers
Now that we've covered that, let's dive deep into each step of the guest blogging process if you want to become a successful guest blogger for major publications.
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Guest Posting: How & Why You Should Be Doing It