Mobile apps dominate the market due to enhanced branding, personalization, and user involvement. eCommerce has flourished after adopting an app-centric strategy. The majority of the traffic comes from mobile apps.
Statistics show 79% of smartphone users made online purchases using their portable devices. So, let's go through some of the most important benefits of having a mobile application for your business.
The personalized shopping experience is more appealing to customers. Making a decision becomes easier when relevant products are shown to them. Customers develop an emotional connection with the app as it provides real-time recommendations and filtered product bargains.
Mobile apps can help you offer a personalized experience and content to customers. Applications analyze user behavior, location, language, and interest. The mobile app also provides customization options so that users can define their preferences. This makes it easier for the eCommerce sector to match the correct products with the right customers.
The ability to access mobile apps offline is one of the most amazing benefits. Also, it is readily accessible and has a lot of features. It functions pretty well in both online and offline modes by keeping the necessary data on the device. This is the key element that distinguishes mobile applications.
Offline services offer a seamless client experience. Customers are able to access information without an internet connection. This constant user engagement can transform into a business.
This is one of the most convincing justifications for eCommerce stores to create a mobile app. One effective technique to turn users into customers is through push notifications. No matter what a user's interest is, this feature helps to keep them informed about ongoing discounts.
The next incredible opportunity to engage customers is through in-app notifications. It continuously informs consumers of new offers and approaching sales. Also, by examining user behavior, businesses can use this option to immediately draw a user's attention to their areas of interest.
For a business, an app acts as a brand ambassador. It has limitless potential to involve customers in many ways. Apps can help in enhancing brand recognition from the design aspect to the communication strategy. You can maintain visibility by giving your customers what they want and engaging with them frequently.
Moreover, mobile apps allow for direct delivery of the user's desired service. It facilitates faster and more efficient servicing. As a result, brands serve as a means of maintaining an emotional bond with consumers.
Mobile applications are much faster than websites. Even a responsive mobile website that is well-maintained and optimized cannot match a mobile app's performance. Today, businesses prioritize providing services as quickly as feasible. Customer dissatisfaction results from even a minor delay in page loading.
Mobile websites, unlike apps, retrieve data from servers that are far away, and this causes their performance to slow. Also, the complex coding frameworks required to create mobile apps are quicker to develop than the scripts used to create mobile websites.
Mobile app development can cross your budget if you don’t have information about different types of development methods. One of the most affordable and fastest ways to have mobile applications is using a Magento 2 mobile app builder. It is a framework that helps you develop a mobile app without writing code. You have to just drag and drop the widgets on the screen, and your app will look like what you see on the screen. There is very minimal coding requirement, and that is why your app will be ready to launch in a month.
Mr. Maulik Shah is the founder & CEO of AppJetty, a digital software products store specializing in extensions, plugins and apps for host of software platforms like Magento, WordPress, SugarCRM, SuiteCRM, Odoo, Dynamics CRM, etc.