Gaining optimum SEO rankings for a valuable keyword phrase requires the adoption of a link building technique that attracts other similar sites to place links of your site on theirs. This is done using the keywords you desire to achieve a rank with. On-site SEO does not play a substantial role in the success of your overall SEO ranking; however, a well optimized website would need a lesser volume of reasonable links for attaining the higher rank.
The following are top website optimization tips for higher Google SEO rankings:
- Your Title Tags Should be Optimized
The words that are displayed on the first line for a Google search result, is known as the title tag – this is your head line. Google includes title tags in the elements it uses to ascertain the theme or subject of a particular web page. Therefore, make sure that the keywords you desire to get a rank on, are placed within the title tags. Don’t forget that web visitors often read through this tag in order to decide whether or not to follow the link to your site. Make sure that your title tags are limited to 60 characters.
- Ensure that Your Internal Links are Optimized
The first thing that comes to the mind of many when considering link building is on how to get other sites link to theirs – this is very essential of course. However, more often, a lot of people do not remember that they can use their own websites to establish links to their site pages which they desire to obtain a rank for. If you want to boost your SEO rankings, simply build a link from your own website pages to other relevant pages. And bear in mind that a larger website plays a positive role in better SEO rankings via internal linking – Wikipedia is a typical example.
- Every Web Page of Yours Should Have Unique Content
When it comes to SEO ranking, duplicating content from another site or web page is a big issue. If you employ other SEO strategies correctly but fail in content uniqueness, the entire effort is in vain, particularly for ecommerce sites. A unique 300 – 500 word-count article on every page of your website will be a good basis on which Google and other search engines can differentiate your website from others.
- Each Profitable Keyword Should Have a Webpage
If you want to achieve effective ranking of a web page for your keyword that is profitable, ensure that you remember to include that keyword in the web page’s title tags. Profitable keywords are those with monthly searches exceeding 1,000. Since there is a limit to the number of keywords you can incorporate into a page’s title tag, it is more realistic to integrate 3 – 5 keyword phrases for each page. Achieving ranking for more keyword phrases would necessitate creation of extra web pages on your website that targets the keywords, and don’t forget to integrate the keyword in title tags.
