Vision – What am I creating? This would be from my standpoint (features, services/products, $, ideal client, etc.)
Mission – How am I helping/servicing my clients? What are the end results from the clients standpoint?
Purpose – What is it inside of me that makes me do or brings out the passion or drives me to do what I’m doing
Having said that, the problem is that in business, you’ll see mission and vision interchangeable, depending on what book you read. I recommend that you follow my way!
©2010 Maria Marsala is a very experienced strategic business coach, speaker and former Wall Street trader. She's authored eight workbooks geared toward helping business owners and executives build bigger businesses without sacrificing their personal lives. Maria hopes you enjoy our recipe and put it to good use. Sign up for our free FOCUS! Enewsletter and receive updates and articles that will expand your mindset. Whether you’re new to business, or well established- heat things up a bit! Do it right now at CoachMaria.com