All About Article Ghost Writers

Article ghost writers can be a valuable asset for an Internet marketer. When you’re trying to build websites and make sales online, you often don’t have the necessary time to create all the content and articles you need to keep your business running at its optimum. You need to hire writers who can pick up the slack, writing articles for you. The problem is finding writers who can mimic the voice and style of your writing and write knowledgeably about your niche. Good ghostwriters can do these things, but they’re hard to come by.

The Problem with the Ghostwriting Market

One of the biggest problems with doing business online is that it’s very easy for people to claim to be something they’re not. This is definitely true with ghost writing. The ghost writing market is full of writers who claim to be able to deliver great results for low prices, but they simply can’t come through on what they promise. It’s common for cheap writers from Asia to claim they are native English speakers, even when this isn’t the case.

Website owners have to be on their toes constantly when it comes to outsourcing. If you outsource ghost writing to a writer based on low price, you’re likely to end up with a low quality result which does nothing to build your brand online, generate more traffic or help you make more money.

This describes the bird’s eye view of the ghost writing market – however, good ghost writers are out there, and they don’t have to cost a fortune. You just have to know how to find them and keep hold of them once you do.

Why Use a Ghost Writer

Quality content is the currency of the web. You need to have high quality articles if you want to generate lots of search engine traffic. What’s more, the quality of the information in your articles and web content will set the stage for how your visitors react when you offer them a product or service. Ideally, they will be pre-sold by the impressive quality of the writing on your site and be happy to monetize for you.

This won’t be the case if you hire an article ghost writer who doesn’t understand search engine optimization and pre-selling visitors on the web. So how do you find a ghost writer who can do all these things, and do them well, so that your online business sees more traffic and sales?

Finding a Good Article Ghost Writer

First of all, a ghost writer or ghostwriting service should have their own website. Never trust a writer who contacts you via email unsolicited – that’s spam, and what’s more it’s an indication that the writer has no idea about marketing online. Good ghost writers don’t need to send unsolicited spam, because clients come to them.

Once you’ve found an article ghost writer’s website, let the quality of the writing speak for itself. If the articles on the site are good, you can expect the writer to be able to create the same quality for you. Be careful however – some low-grade writers are in the nasty habit of banging up sites which are simply copy-pasted from other sources. Look at the writing in the correspondence you have with the writer to see if it matches up to the website. If there’s a big difference in quality, don’t hire the writer.

It’s important your ghost writer treats their own work like a business and has some Internet marketing savvy. This will help ensure the articles they produce for you will do a good job of pre-selling your customers. Any cheap writer can bang out 500 words for you, but they won’t necessarily be 500 words that appeal to the buying psychology of your target audience.