ASK COACH DAVE
How Not to Achieve Your Goals in 2011
By Dave Ferguson, 12/19/2010
Over the past few months, we’ve talked about how were going to tackle our goals and dreams drastically different in 2011. Now, lets talk about why some people fail to achieve their goals (so it doesn’t happen to you).
I have found these 7 common reasons people fail to achieve their goals:
1. The goals are too many and too big: Yes, its possible to set too lofty and too many goals for yourself! Some goals can take months and even years to achieve. If you have too many of these, you will probably stretch yourself too thin. Ideally, you should only have a few big lofty goals at one time. You need to ensure you have the time and energy to work on them, so don’t over do it. A good suggestion is a few killer goals and a half-dozen small goals.
2. They fail to write the goals down: I am amazed at the number of people I ask to show me their goals and they can’t produce anything. Usually, they tell me the goals are in their head and that they don’t need to write them down. I usually answer with some statistics that show it’s much more effective to write your goals down. Folks, use the RPM process we discussed last week…..write them down….on paper, in your journal, on a white board, or on your bathroom mirror….just get them down somewhere other than in your head. I carry mine with me all the time!
3. They don’t personalize their goals: Why do you want to accomplish the goal? How will you feel when you achieve the goal? What will it mean for you to achieve your goal? If you don’t have clear answers to these questions, chances are you don’t want to achieve the goal badly enough. You won’t be able to sustain the drive to achieve the goal. You need to be clear about the significance of your goals…..crystal clear!
4. They don’t look at their goals often enough: We humans can be forgetful, can’t we? If you don’t physically write down and keep your goals in a place you can see them everyday, chances are you’ll forget about them. “Out of sight, out of mind." I give my clients a neat little planner they can carry in their pocket or purse. They can carry them with them wherever they go…..ok, not in the pool or lake, but it certainly can sit in the beach bag.
5. They don’t review and adjust the goals: Things change, people get off track, and sometimes people set goals way above their abilities. If you are checking in on your goals often enough, you can adjust and change them, where necessary. It also gives you a chance to review your effort and plan. Are you really attacking the goals like you planned?
6. They keep the goals to themselves: These are the chickens. They are scared to share their goals with anyone as they fear failure and humiliation. How many times did Thomas Edison fail before he got the light bulb working? Once you have written down your goals, I highly recommend you publicize them. Yes, announce them to everyone you know; family, friends, enemies, co-workers, etc. Post them on your website and on Facebook. It may make you feel a bit uncomfortable but you know what I say about that. “To change you have to get uncomfortable”. Put yourself out there this year…put it all on the line! You will get to read mine next week.
7. They don’t have a support network: While they are your goals, you don’t have to be out there on an island. This is where a good coach can really assist you. Accountability and follow-up is imperative in the goal process.
Now that you know the many pitfalls, it’s up to you to put yourself in the position to achieve them. Don’t fall victim to these seven common mistakes. If you’re reading this column, chances are you aren’t common. I challenge you to hit it out of the ballpark in 2011! Call me and I will gladly help you.
Dave Ferguson is the CEO & Chief Coaching Officer at Synergy Coaching & Consulting Group, a Mooresville-based business coaching, consulting, and training firm, dedicated to helping business owners, managers, and employees get more out of their businesses and personal lives. ASK COACH DAVE at 704-907-0171, email him at Dave@SynergyCoachingandConsultingGroup.com, or visit us at www.SynergyCoachingandConsultingGroup.com
Dave Ferguson is the creator and owner of “Synergy Coaching and Consulting Group", a unique concept in what sometimes appears to be a crowded playing field. This former small business owner and corporate executive has had more than 25 years of experience, developing and leading all levels of business professionals, business owners, and managers. Dave’s senior level experience and extensive background in business development, strategic business planning, profit and loss management, sales leadership, sales training, customer service training, advertising, marketing, audit, compliance, and acquisitions, makes him unrivaled as a coach, mentor, trainer, and speaker. In addition to growing up in family-owned small businesses, Dave’s also has 20 plus years of experience in the corporate world. He held Senior Vice President, Divisional President, National Sales Management, and Vice-President Positions, at mid-size and Fortune 100 and 500 corporations, where he successfully coached, mentored, trained, and developed leaders, at every level.
Dave likes to coach people using this simple philosophy, “I have over 25 years of successes and failures under my belt. If you are thinking of going through something or already going through it, chances are I’ve been through it myself. In other words, I’ve been there, done that, and got the tee-shirt.”