When it comes to direct marketing, telemarketing is a veteran. It has been serving countless business organisations in the United Kingdom for a long time now. Companies were able to find new clients as they relied on the use of the telephone. Many firms have known well their customers' hearts desires after executing telephone surveys. Others benefit from it in their event marketing, lead nurturing and appointment setting among others. However, this old age has also been the major factor why several critics believe that such medium is over saturated and outdated. They think telemarketing's time is over and this generation onwards is for digital revolution like social media, email and affiliate marketing programs. Other opponents severely criticised the tool as utterly ineffective, unreliable in obtaining a steady stream of qualified B2C and/or B2B sales leads.
To this day, a lot of diatribes have been thrown to telemarketing. People have been very vocal about their apathy towards the patronization of the said direct response medium. They concluded that the use of the telephone is downright useless in generating appointments that lead to sales. As they pointed out, making unsolicited phone calls is the biggest hurdle in any telemarketing campaign. Sales prospects become less motivated and indifferent in responding to a phone call instead of showing zeal. Others do not give the callers a chance to belt out their sales pitch. As such, prospective clients manifest strong dislike on telemarketing, which encourages difficulty in teleprospecting and lead qualification. Other issues concern of the huge expenses in running an on-site call centre. Unlike cheaper alternatives like email and social media, telemarketing needs large investments for the training of agents, acquisition of computers and telephone system, infrastructure and a lot more.
The aforementioned challenges are undoubtedly true. Yes, the use of the telephone is twinned with various impediments. But the good thing is that, solutions are already conceived to combat those obstacles. With reference to the apathy evinced by cold call receivers, such dilemma has an answer too. There is no arguing that any one becomes furious to receive unsolicited phone call coming from a stranger, especially if the intention is to promote a product or service. But then again, the point of cold-calling is to extract sales-ready buyers out of a thousand or even million prospects. So to speak, only a modest portion of the total population have the current need and enough funds to respond from the sales invitation. Now, any firm would spend several months to find those qualified leads, but, telemarketing speeds up this tedious and long-term process. Instead of waiting for a response, a ringing phone compels the potential customers to respond immediately. Thus, it will take a shorter time to know who is interested and who is not.
Furthermore, a telemarketer has several ways of reducing the apathy. By sending mails before the cold call, prospects will anticipate the beep. Besides, a call script that allows customer interaction and dialogue extinguishes the enmity that a client may feel out of the nuisance made. So, the productivity of telemarketing does not rely on its nature but on how its users perform. When done properly, it will not only yield fast results but also achieves precision targeting. With regards to the expenditures, it can be solved through outsourcing. Outstanding telemarketing call centres relieved you from large investments in the assets. Although you gain access to their resources, you will only pay a fraction of it. Thus, you can attain both low-cost and reliable campaigns.
Using black and white reasoning does no good for you. Avoid committing the mistake of putting a bad name directly to telemarketing. Let's be honest. It has its own flaws. Until now, it still requires improvements. But, the true measure of its goodness relies heavily on how it is used. And when your B2C or B2B lead generation is in the hands of reliable telemarketing call centre, anticipate only the good things you can think of. Consider an outsourced telemarketing in your strategic plans no
Oliver Scott works as a professional consultant. He helps businesses in UK increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.co.uk .