New developments in IT and the booming online marketing industry have translated to the recent creation of a lot of new job titles and position duties that simply weren't around a few years ago. One of the biggest movements in the World Wide Web of late is of course social media and social networking sites, especially when it comes to internet marketing, for which they are a tremendous asset. It's no surprise then that many companies are hiring social media strategists to manage this element of their promotional activities – but what exactly does a social media strategist do, and why are they important for successful online marketing campaigns?
Social Media Marketing (SMM) strategists can find themselves working across many facets of online marketing, but some of their key activities, credentials and responsibilities will comprise the following:
The role of a social media strategist in online marketing can vary greatly, depending on the nature of the business or product they are marketing, as well as the audience they are aiming to attract. It's also a position for which a keen sense of timing, creativity and in-depth knowledge of the web are more essential than any particular degree or qualification, although skills in professional writing, marketing or advertising could be an advantage. A social media strategist is an essential element of a successful Internet marketing campaign because they oversee activities across the entire range of social media and social networking sites to ensure that a consistent message is conveyed and that the desired outcome is achieved.
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