Expert Web masters have jointly agreed upon the fact that websites that usually rank high share certain things in common. They have also found out what deters some websites from ranking high in Google’s result page. I guess you would love to explore these secrets, let’s go…
- The anchor texts of inbound links
The number one search engine ranking secret I’ve come to discover is associated with the anchor text of the entire inbound links pointing to your website. Using the anchor text from the websites that link to you, Google as well as other search engines are able to know the focus of your website, and thus determine the category it should rank well for. So, when a website links to yours, without featuring your major keywords in their anchor text, ensure that you contact them and request that they update your link.
- Link Popularity
Link popularity can be equated with Page Rank – it has been a major subject of discussion within search engine optimization forums. When it comes to link popularity or Page rank, there are quite a number of factors that come into play in order to evaluate the quality of web pages from external sources. The quality as well as amount of links that point to your website is the largest factor that determines how the search engines would rank such websites.
- Use of keywords in title tag
Another factor that substantially spells out how a website is ranked, is how keywords are used in title tag, as well as other Meta tags. Possibly, there may be no much weight attached on Meta tags; however, they work well in placing your webpage in a relevant category and also indicate what the search engines should look forward to seeing when they crawl such webpage. Thus, proper keyword construction is essential, and don’t forget to incorporate your major keywords into your well-structured Meta Tags.
- Domain Diversity
Another factor that determines how webpages are ranked is the variety of domains. Most search engines would take consideration of not just the number of links that point to your site, but also the diversity of domains they are coming from. This is what spells out the degree of popularity attached to your website. Your link building should therefore concentrate on sourcing for inbound links from wide range of websites.
Also, using keyword in the root domain, plays a major role in pushing a website to the top 10 Google search result page. No doubts, you can employ dedicated pages or subdomain to feature your keywords in a URL, but the best thing is to have them in your root domain.
DO NOT take any of the above factors for granted, they are all very crucial for achieving top ranking.
