Every year, hundreds and thousands of small businesses fail and eventually wind up for sale. But it is not always the case because some successful businessmen are looking new ways to sell franchises in order to expand their market presence. If you check the Internet, you will see advertisements on business for sale and franchising opportunities from Darwin to Adelaide and Perth to Melbourne.
During this day and age, we all know that small business and large multinationals come and go. When it comes to doing small businesses and operating franchises, selling the business would mean finding someone who can manage and operate it successfully. Bear in mind that when you sell a business, always think that you are promoting a product that a potential customer would want. But there are bigger stakes in here especially when you are dealing with lots of money and resources. Therefore you definitely need all the advertising and promoting opportunities that you can get. Specialised search engines like Odusee can speed things up until you find the willing business buyer and close the sale.
Take it from an experienced used car salesman or your friendly hotel concierge . In the art of selling, you have to be honest and friendly to potential buyers. It doesn’t matter if the business you are selling to people costs thousands or millions of dollars as long as you provide the right information and offer reasonable leeway to negotiate the price and payment terms.
Whether you decide to sell your newspaper and magazine stand in downtown Sydney or put your beach-side restaurant on auction, you have to follow effective sale advertising strategies that will help you find the best buyer. It is obvious by now that many businessmen and entrepreneurs know how the Internet works and what consumers think. Fooling or deceiving them is not a good idea but giving them the best business deal is!
Go back to basics and learn from what vendors from Moroccan souks or Chinese hawkers do. Advertise your business for sale where many people can see. From outdoor billboards to flyers, you will realise how it will do wonders. Never hesitate to educate potential buyers about the business opportunity that you are promoting. You need to be persuasive and learn to adjust from the trends so even if your online business listings don’t get a lot of hit, make sure some people would inquire about it. The secret to a successful business for sale advertisement is for you to provide an irresistible offer that no one can say no!
Another way to get more enquiries is to provide good pictures and videos that excite potential buyers. No matter how hard you present your business for sale opportunity as something worth considering, people would only click on it and move on. Make sure they would stay and ask for more. Another thing, honesty remains the most important aspect of doing business so never overstate facts and financial figures. As for the asking price, never test the patience of potential buyers even if they go to the point of low-balling you.
There are many effective online tips for selling business out there but it all boils down to being persistent in the end. If people are ignoring your advertisements, regroup and readjust your plans and strategies. Give proper exposure by exploring various websites and online directories. Place your sales advertisement with the correct facts, photos, and contact information. Once everything is all in place, you are now set to build your prospects.
When building prospects, take every enquiry into consideration and keep track on what they want. Always follow up and keep the communication open. Never forget to present your sales pitch by spreading the word on Twitter, Facebook, and Youtube. By maximising your exposure and keeping your persistence to sell your business, all your hardwork and effort will ultimately lead to a business sale for the right price!
Leah Lingaolingao is an experienced SEO Specialist. When she’s not saving the world, adrenaline junkie and food lover Leah Lingaolingao day-dreams about having the greatest Australian travel adventure of all.