It Takes Effort

Easy? You want ‘easy’? Convenient? You want ‘convenient’? Then you need to get a job!

How serious are you about growing your business? Who said it was going to be easy, or convenient? Being an entrepreneur is work – hard work, at times. And if you are one of the many who are out there ‘whining’ about wanting to be successful like ‘so and so’, or wanting to make more money like your competitors – then YOU need to give your head a shake!

I have been delivering one-day intensive workshops over the past few months with one last session for the year coming up this month. I’m getting e-mails from entrepreneurs asking when I am coming to their location because ‘such and such a place’ is too far. Too far! What? Haven’t you been telling me, in e-mails, notes, phone calls, in person that you are struggling to find clients, you are desperate to make money this year, you are overwhelmed with how to price and promote your products and services? Isn’t that what you’ve been saying?

There’s a great expression out there (I’ve heard it from David Neagle and from Suzanne Evans) – ‘if you are interested in your business, you do what’s convenient; if you are serious about your business – you do/pay whatever it takes! Now don’t start with that negative self-talk (yes, I can hear you from here!) – ‘she doesn’t know how much debt I already have; she doesn’t understand what my husband would say if I was away from home for a few days; she doesn’t realize that I would have to get up at 4 a.m. to get to that workshop location”...and so on. How do I know this?

I’ve had those days, many of those days, where/when I would be rubbing two nickels together to get through one more day of business. I DO know what it takes – and I DO know how difficult it can be – but I did it ANYWAY! And so did these people:
- Walt Disney was fired by a newspaper editor for lack of ideas. Walt Disney also went bankrupt several times before he built Disneyland.
- Henry Ford failed and went broke five times before he finally succeeded.
- Richard Hooker worked for seven years on his humorous war novel, “M*A*S*H”, only to have it rejected by 21 publishers before Morrow decided to publish it. It became a runaway bestseller, spawning a blockbusting movie and a highly successful television series.

For you to succeed, what are you waiting for? More money? More time? More convenience? When I made my life-changing move to eastern Canada, I had no clients, no database, took my business off the shelf after a 5-year ‘hiatus’ – I did, and paid, whatever it took to grow my business – and grow it I did, from zero to 6-figures in just 18 months. And you can, too!

There is ONE big difference between me and you, however – I WAS HUNGRY! Many of you are just lazy – or dependent on someone else’s money, time, expertise – and you’re just not prepared to do whatever it takes.

“Obstacles are those frightful things you see when you take your eyes off your goal.”
– Henry Ford

CONCLUSION

So, if you are one of those entrepreneurs looking for easy street – looking for what’s easy and convenient so you can grow your business – you really do need to consider getting a J.O.B. instead. There is no ‘easy street’ as an entrepreneur. It takes systems, processes, support, coaching...and effort – on YOUR part. No one is going to make this happen FOR you.

“If you keep doing what you’re doing, you’ll keep getting what you’re getting!” – Lou Tice