Modern times have found out that establishing an in-house telemarketing campaign is not just the lone solution businesses got when it comes to lead generation. Companies in UK (especially those catering to advertising industry) are torn on deciding whether to outsource or to make use of their homegrown inside sales force. Most firms have been consistent in creating their own telemarketing team, but it is still undeniable that there are those who have opened their minds to change and have adopted to farm out their telemarketing needs to the trusted b2b companies where the professional telemarketers deliver the best qualified sales leads. If you are the owner of a business in UK, which alternative will you pick?
Well, it really depends on you, on your resources and how you are able to take into consideration what are the various benefits your business organization can gain if you choose to go with this system. First and foremost, asking for professional assistance lessens your overhead costs (both fixed and variable expenses) as well as your operating expenditures. And not only that—your company will be able to dodge from capital costs. Then, another benefit of outsourcing it to the pros is that it shortens sales cycle which in effect, yields high-quality results. Not to mention that your company can save a lot of cash on manpower and employee training expenditures. So in a way, limited resources will still be able to allocate on more essential functions. And more importantly, your business organization will be able to focus more regarding your core competencies and other important tasks on hand. And I almost forgot that through outsourcing, you actually lighten the workload of your staff—you literally let the professional telemarketers do the calls. Your staff will thank you for it; outsourcing to the phone marketers means less stress for them, so they can focus more on other important duties and responsibilities.
When it comes to outsourcing, some of its main attractive features are the speedy results at less the cost: quantity without compromising quality—who wouldn’t want that? If all these things would mean a lot on your business goals and strategy, then it’s always worth the investment.
The wonders of telemarketing has a lot of advantages, this despite some reputable call centres being attacked with negative publicity. But despite this, telemarketing has been around for such a long time now, and is still here to stay—which simply means that this effective tool really works. And if you want to try this cost-effective tool, then you are not the only one—nor the first one to try this undertaking. There are already numerous firms and companies which have invested in this program and most of them have been able to reap the rewards. In order for your firm to make the most of the benefits and advantages to outsourcing, it’s a must to look for a trustworthy BPO company or call centre and assess carefully your telemarketing service provider which can meet your standards and preferences.
Oliver Scott works as a business consultant. He helps businesses in UK boost their sales by b2b lead generation using telemarketing. Learn more about how he had helped UK businesses at http://www.callboxinc.co.uk/.