Your clients are getting great results, right? They're overcoming their pain and obstacles by leaps and bounds and they're over the moon with the outcomes.
But for some reason they're not sending family, friends or neighbors your way in the form of referrals. So what's the deal?
First of all, don't take it personally. If you're not getting referrals from your happiest clients on a regular basis, you may simply need to put a strategy into place to Systematically Nurture new referrals in your practice.
Why is this so important? Because if you're nurturing referrals in your business you could be missing out on up to 25% of new clients. (Just think... What would you do with 25% more income in your practice this month?)
To help you out, here are our 4 favorite ways to Systematically Nurture clients to send you high-quality referrals on a consistent basis.
**Systematic Nurturing Strategy We Love #1:
**Include a Referral Template in Every New-Client Welcome Kit
One of our favorite mentors has a saying we love: "An ounce of pre-framing is worth a pound of re-framing." And when you automatically include a referral template in all your new-client kits, letting them know right off the bat that you love getting new referrals.
Hot Tip: Keep these letters super simply by including one paragraph on each of the following:
- How referrals work in your practice.
- Who you love working with.
- What your clients can do when they meet someone who would be perfect for your services.
**Systematic Nurturing Strategy We Love #2:
**Send Out Client-Appreciation Letters
This is a beautiful way to express your appreciation to those clients you really enjoy working with.
Start each letter with a personalize note telling your client how much you enjoy working with them. When you start your letter with a sincere expression of gratitude, your client feels valued and they want to reciprocate.
In the letter you should explain exactly what type of clients you're looking for (probably people just like them), the problems you help your clients overcome, and the benefits they receive when they work with you.
Then simple ask them if they know of anyone in their circle of family, friends, colleagues, etc. who could benefit from the work you do.
Hot Tip: Don't assume that just because someone is a client that they know how to explain what you do to others. Be proactive and include a short "script" they can use when introducing your services to others.
**Systematic Nurturing Strategy We Love #3:
**
Use Complementary Colleague Referral Letters
Once you know who you love working with, you can easily find other professionals in your community who serve those same people. When you identify colleague's whose skills complement your own, you can send them a Complementary Colleague Referral Letter.
Like the Client-Appreciation Letter, this letter contains information about the clients you serve, the problems you help them solve and the solutions you offer. But it also holds an invitation create a mutually beneficial referral relationship.
You can say something like: "Our work is so complementary, I'd love to see how we can become helpful resources for each other - and even more valuable resources for our clients."
Hot Tip: Don't just send a letter and hope for the best. Follow up! In the letter always let the recipient know that you will call them in a few days to discuss how you may be able to work together.
**Systematic Nurturing Strategy We Love #4:
**Create a Resource Guide for Your Clients to Use
When you're in the holistic and spiritual arts, there are other services you love to recommend that will support your clients in ways that you don't. You can do that effectively by creating a Resource Guide of trusted complementary practitioners for your clients to choose from.
When you refer other practitioners who complement your services, you create a network of sharing and a community of support. This is a gesture of good will that is a valuable asset to your clients AND activates the energy of cooperation (instead of competition) with your colleagues.
Hot Tip: If you want referrals, you've got to give them. When you send clients to other practitioners, this opens the door for them to do the same with you. This is the Law of Reciprocity in action. Do this and watch as a community of support forms around the needs of your Divine Right Client ~ creating more opportunities for everyone.
Rev. Michele McGrew is a spiritual practitioner and marketing coach who teaches heart-centered entrepreneurs to fill their practices and market their businesses with grace and ease.
Known for filling her local workshops and providing outstanding spiritual services within her community, Michele is passionate about sharing her authentic marketing skills with other spiritual practitioners so they can help more people, make more money AND work with the clients they love.
By blending spirituality, energy dynamics and good, solid business skills, Michele helps her clients create a steady stream of ideal clients into their business by marketing their services with total integrity so that they can let their light and passion shine in the world through the inspired work that they do.
Michele is the creator of The Goddess Keys Platinum Program: How to Market Your Divine Business with Grace, Ease & Integrity, an innovative and intuitive marketing system that allows female entrepreneurs to create spiritual and financial success through their businesses. To learn more, go to www.WakeUpGoddess.com.