If you want to make money, you need to differentiate yourself from all the other people offering similar services. It doesn't matter if you are a musician, healer or life transformation expert; you need to give people a compelling reason to hire YOU.
The question is- How do you go about doing that?
I'm going to say right up front this is not about the nuts and bolts of what you do and how you do it. There are plenty of coaches, musicians and healers out there, and everyone has different tools in their tool box. People don't hire you because of how you do what you do. They hire you because they resonate with your message and what you stand for. They want to participate in the revolution that you are leading!
It's especially important for non-conforming entrepreneurs to claim their revolution. When you are creating your own business it is all about you and what you bring into your biz. It's your vision, skills, personality and perspective that you are selling. Blindly following some guru's Blueprint for Success won't work for you. Embracing who you are and what you stand for will get you much farther and it will feel way better. This is what flying your freak flag is all about!
I bet your thinking- Who me? Lead a revolution? Am I even qualified to do that?
Oh yes you are! I bet you already have one in mind, you just don't know it yet, or you've been afraid to claim it.
I can't tell you how many times I've coached someone to reveal their revolution, but they back away from it already convinced that they can't do it or no-body wants it. Once they embrace it; things start shifting and new opportunities appear. Like the musician I worked with who wanted to be the Soul Drummer and lead the revolution of music as a spiritual practice. He embraced it and within a few weeks the money started rolling in. He landed a new steady gig with an awesome church band and attracted other musicians who feel the same way that he now collaborates with.
Discovering your Revolution
Let's start with identifying your point of view.
We all have a unique perspective and way of seeing the world; let's call it your point of view. Your point of view is what you know to be true and feel passionate about. It's the thing that drives you and the wisdom that you live by. It's also what makes you special and unique. It's always there whether you recognize it or not.
Take the time to identify your point of view and be conscious of it. Doing so helps you stay true to you, and sends out a powerful signal that attracts other people who resonate with it into your experience. They will quickly become your friends and allies.
Here is my point of view- I am here to be fully self-expressed and create my life anyway I want too and you are too! We are both here to fly our freak flags high and proud and do the things that feel totally kick-ass to us. I'm responsible for all my OWN outcomes and happiness...just like you. When we take 100% responsibility for our own lives and do what feels best to us; our lives will be totally kick-ass and we will be tapped into our ever abundant flow.
What's your point of view?
This piece can be tricky because it requires you to take a stand and have a strong opinion.
How does that feel to you?
I see so many entrepreneurs who are hesitant to take a stand! Is this you too?
You don't want to offend anyone or miss out on potential clients who don't have the same point of view, so you water down your message and get wishy-washy with your opinions and become a jack-of-all-things. This back fires because then people get confused about what you do so they don't buy from you, or you end up doing a bunch of work you don't want to do.
You want to have an opinion and to take a stand for what you believe in. In your life and your biz! There is nothing worse than someone who is whishy-washy and doesn't take a stand for anything. It's hard to trust them or know who they are. People buy from people they trust. ( Learn more about this on this free call...)
Ok...I know this is getting a bit long....in the next few days I'll send you- Viva La Revolution Part 2- where I talk about how to come up with your specific revolution.
For now - spend some time identifying your point of view and send me what you come up with.
Presented by Leah Shapiro; Kick-Ass Life Coach & Head Rabble Rouser at Defy the Box. http://www.DefytheBox.com Leah is the champion for your non-conforming soul. Leah shows you how to break free from your unsatisfying, pre-packaged life in order to create the kick-ass life of your dreams. A self admitted hedonist, Leah is frequently off engaging in pleasurable pursuits and is known to be a mighty temptress.