Size Matters.
Different venues call for different sizes. Suppose your business borders a very busy highway and you want to turn passing traffic into new customers. How big should your sign be to lure those drivers your way? What type of font? What background colours will make your message pop? A Sign Company has experienced staff who can help you determine the best size for your location.
Suppose you have a small eating establishment and you are running a special. How big should that sign be? Too big and it can overwhelm your other signs and a new customer walking by won’t even know who you are.
Where’s the Hardware?
Have you ever bought one of those furniture kits and about halfway through the assembly realized that the company forgot to include the deeleybopper that you need to connect the thingamagig to the whatzit? And customer service is closed until Monday?
People forget that signs require hardware. A lawn sign should be securely mounted to sturdy stakes. A banner needs to be secured to a structure with good strong rope or wire. A neon sign must have electricity and brackets to mount on the wall. Designing your own sign or having your neighbor do it for may seem like a cost effective way to go. But without the proper hardware, your sign might not be hanging around for very long.
Is It Here Yet?
Life moves fast. Sales should move even faster. With a professional sign maker you can rest assured that your sign will be on site when you need it, not the day after the special.
The Proof is In the Pudding
There is nothing better than driving by a restaurant and seeing a sign that exhorts you to “Enjoy a Sinner with Us Today”. However, if you were the restaurant owner, you might not find it so funny. When you work with a Professional Sign Company, they will take the time to proofread your copy so you won’t announce to the world that you are “Oven for Business” and are offering “One New Role with a Cup of Coffee”. Taking the time to check the copy ensures that your customer gets the right message.
Multitasking Models
Sometimes getting a message out can take more time planning than you actually have. Instead of giving up, try working with a company that can print yard signs or wrap a message on a car or put your business name up in LED lights. By putting your message out there in multiple ways and by linking those messages with your own distinctive logo you can ensure that you are penetrating your target market and leading them your way. That simple step of designing a singular logo and faithfully replicating it across several media will get people thinking about your business and even anticipating where your message may pop up again. Working with a single professional sign designer in multiple media can help you create a recognizable street persona.
In conclusion, it's a safe bet that if you are reading this you might have a business that you want to grow and are thinking about how and where to spend your limited advertising dollars. Signs are a good investment because they are durable and can help to bring attention to what you have to offer. By utilizing the services of the trained professionals at a Sign Company you can ensure that the dollars spent to advertise your business are going the extra mile to alert your prospective customer that you are there and ready for them any time of the day they want you there.
James Alpe are a leading Sign Company that have the expertise and dedication to provide you with the right signs for any business purpose.
Mark Glendale is the marketing manager of A1 Business Search and has been responsible for the smooth running of both the internet and social media marketing for the last decade now. Adept in all areas of successful internet advertising for both A1 Business Search and their branch of subsidiary companies, it is Mark Glendale’s goal to continue providing exceptional leadership and management qualities.