Twitter is fast becoming one of the most popular social networking websites, and it is important that, if you want to get noticed, your business has an active and effective account. But can you make your Twitter page SEO friendly, and how do you do this?
Twitter Account Name
The first thing you need to do for your Twitter account SEO-wise is choose a name that matches as closely to your company or brand name as possible. Don’t try and come up with a clever or tricky name – your customers won’t recognize you. Consistency in branding across platforms also does wonders for your SEO.
Keyword Rich Text
On Twitter, you only have a single 140-character biography section – so use SEO to make good use of it. Include 2 or 3 of the main keywords you have used in other SEO areas of your business and include links to your website or blog (or both).
SEO Link Usage
If you are posting a Tweet about something you have written on your website or blog, include a direct link to the article for your followers who want more information. If you read something interesting on someone else’s blog, post a link – they may return the favour, and outside links are highly beneficial for SEO.
Twitter URL
Many people are not aware that you can create a personalized URL for your Twitter profile, which is highly beneficial for your SEO strategy. Use your business name, or the same name that you have used for your account. Don’t use the standard URL shortener that most Twitter users do.
Keyword Rich Tweets
When trying to implement an SEO strategy for your Twitter page, don’t neglect the importance of including keywords in all of the Tweets that you post in order to increase the visibility of your business. And don’t just Tweet about business or repeatedly post links to your blog or website – ask carefully SEO’d questions to get your followers involved.
Outside Promotion
Remember to promote your Twitter page from the get go and you will get your SEO strategy working much faster. If you have an existing Twitter account but haven’t promoted it don’t worry – it’s never too late to improve your SEO. Post links to your Twitter account on all your other social media profiles as well as on your personal website.
In this day and age, it is not just enough to have a Twitter account – you need to implement an effective SEO strategy in ensure your business sees an increase in traffic. Why not apply an SEO strategy to your Twitter account and see what happens.
This informational article is shared by John K. Taylor on behalf of Infinite IT Solutions. Infinite IT Solutions is a well recognised online marketing company which offers reliable services of SEO in Melbourne. Infinite IT Solutions also earned sound reputation for professional web development and creative website design in Melbourne.