Search Engine Optimization (SEO) is an art and process of boosting a website or a particular web page on all major search engines such as Google, Yahoo, Bing and Alta Vista. And, it can be of two types – On-page SEO and Off-page SEO. Off-page SEO consists of article submissions, blog submissions, directory submissions and more. Here under, SEO professionals do not touch the website and still, make efforts to help a website get better rankings on search engine result pages (SERP). On-page SEO, on the other hand, is about working on every aspect of a website such as its title tags and web page content and thus, making it more search engine friendly. And, it is to be noted that unless and until a website is optimized for search engines, it does not hold much chances of appearing on the top slots of Google.
On-page SEO usually involves, a) correcting title tags, b) correcting meta-tags, c) ensuring SEO friendly content on website, d) making URLs more search-engine friendly, and e) using descriptive URLs for the images. However, there is a lot more that is done under On-page SEO.
One should also be aware of the fact that On-page SEO can be done only by professionals. It is not something that a layman can do. And though, there are hundreds of digital agencies out there, one should pay utmost care while selecting a particular digital agency. However, with so many agencies in the market, chances are, one will not face any trouble in finding an ideal digital partner.
One should always pick an experienced and professional search engine optimization or digital agency so as to derive the most out of On-page SEO efforts. Also, never sign papers with an agency, just because it is offering a cheap price quote. In the end, it is the quality of work that matters. Why spend money if one does not see his website on search engines? So, always remember to see the portfolio of an agency before handing over the work. Only when one is satisfied with the work the agency has done in the past, one should step forward.
Once the website is gone the entire make-over, it is more likely to show its face whenever people search online for the products and/or services that the website offers. And, the more it shows on SERP, the more quality traffic it will attract, which will ultimately result in more sales.
Trust Olive Global for smart, innovative and affordable search engine optimization solutions. Right now, we're handling digital accounts of clients like Max Healthcare, Dulux, Canon India, Greenply and more. The reason why they trust us is, our sheer expertise in digital marketing domain.
To know more on why you should choose Olive as your Digital Agency partner, visit us at Olive E-Business. For more good information about Search Engine Optimization and interactive marketing services.