Without a shadow of any doubt, it might be said that nowadays everything is on the Web. Even the tiniest companies do have some websites posted all around the Internet. So, it might seem that creating a company website is the natural way to go. Well, of course, but it also might be a good idea to know both the bright sides as well as the disadvantages of doing that. If you're a company owner wondering, whether to create such a website, be sure to read the text below.
Here, you will see a list of pro's:
1.Cheap way of promotion. Needless to say, it's much cheaper to reach out for customers through the Internet than in any other way. So, whenever you introduce some new products or services, for instance, posting some information about it on your company's website will surely spark interest among your clients. Imagine that you have to pay the people who distribute leaflets. Unfortunately, this method is a little time-consuming and it takes some time before your potential clients learn about a new promotion.
2.You're in charge. In case you don't like something, you're totally free to change it. For instance, if you want to include some new information on your company's website, you just edit it and in the next few minutes your potential clients will learn more about your offers. Also, it's totally up to you, what the website looks like. So, for instance, you can customize its looks according to your business's overarching design theme. Creativity and innovation are truly welcome here.
However, don't forget that every coin has two sides. There are actually some cons of running your own small business websites. They are as follows:
1.Having a website is time-consuming. If you're not too skilled as far as designing is concerned, you might find it very frustrating to run a website. Nowadays, every website is ponderously detailed with graphical elements that are supposed to catch the visitor's eye. However, if you don't feel like doing this, making a website that is attractive visually might be a tall order.
2.Knowledge of IT stuff essential. Have you ever heard of words like HTML, CSS, SQL, or anything like that? Well, if you're scared by the very sound of it, chances are that you would find creating a website difficult.
All in all, you would need to outweigh the pros against the cons. Even despite the obvious advantages of having your company's site, it might turn out that website development is just too much for you.
Ted Pass is a web designer writing about website development.